Job Description:
Role Summary/Purpose:
This is a highly visible, strategic leadership role designed for a passionate and seasoned marketer with a proven ability to drive growth and transformation of Synchrony’s Auto business within the Home & Auto platform. You will lead the full spectrum of Auto marketing efforts including partner acquisition, cardholder engagement, and the Synchrony Car Care network (Car Care One) as well as co-leading certain initiatives including Auto Business Development and the Auto Leadership Summit. You will partner with the SVP, Auto General Manager to establish goal and objectives for the business as well as help to deliver on financial commitments to the Company.
This role demands a skilled people leader with deep knowledge of the Synchrony marketing ecosystem, who inspires and develops high performing teams, a disciplined data-driven marketer who leverages consumer and partner insights to inform innovative strategies, and a strategic thought partner collaborating across functions and with senior leadership to chart the long-term growth trajectory of Auto.
The role entails accelerating high-growth momentum of Auto including national and regional service providers (e.g., Discount Tire, Pep Boys), manufacturers/suppliers (e.g., Continental Tires), trade associations, and Oil & Gas partners (Chevron, P66). You will partner broadly across Synchrony (verticals, COEs, functional leadership) to deliver integrated and measurable growth plans that align tightly with business objectives.
Our Way of Working
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Key Responsibilities:
Lead and develop the full Auto marketing organization fostering a culture grounded in collaboration, accountability, and continuous improvement.
Act as a strategic thought leader to Partners and BD Prospects, guiding the articulation and achievement of long-term growth targets supported by robust data and market insights.
Grow Team adoption and execution of SYF marketing tactics and playbooks across full spectrum of distribution channels.
Champion data-driven marketing by leveraging consumer and partner research to optimize network design, product features, and customer engagement strategies.
Drive execution and continuous innovation of omnichannel marketing programs—including digital channels (web, SEM, display ads, mobile, social media) and traditional B2C and B2B marketing—to maximize acquisition and retention.
Collaborate closely with the Auto General Manager and other cross functional teams to define network expansion strategies, and partner enrollment plans that drive commercial growth.
Lead cross-functional, matrixed teams deliver seamless, high-impact marketing campaigns that accelerate network acceptance and cardholder activation.
Identify and integrate emerging industry trends and voice-of-customer feedback to continuously evolve the product and service ecosystem.
Oversee Auto marketing budget management and resource allocation to maximize effectiveness, ensuring alignment with financial and strategic goals.
Maintain strict adherence to compliance, risk management, and enterprise protection protocols across all marketing initiatives.
Qualifications/Requirements:
Bachelor’s degree preferred; alternatively, a high school diploma plus 14 years of marketing experience.
Minimum 10 years of progressive sales and marketing experience with a demonstrated ability to integrate market research, client insights, and business priorities into cohesive, results-oriented marketing strategies.
At least 3 years managing digital marketing channels with measurable success in driving customer acquisition, engagement, and retention across online, email, and mobile platforms.
Minimum 5 years of proven people leadership experience, including hiring, coaching, and motivating teams to consistently achieve ambitious goals in a matrixed organizational environment.
Strong analytical and data-driven mindset, comfortable using metrics and insights to inform decision-making and optimize marketing performance.
Experience influencing and collaborating with senior leaders and cross-functional partners in complex environments.
Excellent verbal and written communication skills required.
Desired Characteristics:
Broad knowledge of retailer partnerships
Financial service experience, with co-branded/dual card expertise
Auto Industry and / or Oil & Gas expertise
Grade/Level: 15
The salary range for this position is 200,000.00 - 330,000.00 USD Annual. This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
What We Do
At Synchrony (NYSE: SYF), we’re changing what’s possible for people and businesses every single day. From offering financing options to creating innovative tech, we help make shopping go smoothly across a variety of industries, like retail, auto, travel and home.
Synchrony is one of the largest issuers of store credit cards in the United States. We help consumers pay over time for important expenses, issue co-branded cards for small- and medium-sized business credit products, as well as offer consumer savings products through Synchrony Bank.
So, how can we change what’s possible for you?
