Supervisor, Conversion Rate Optimization

Job Description

Who We Are

Night Market is a full-service eCommerce agency that builds performance-driven eCommerce strategies, marketing programs and shopping experiences that enable brands to accelerate eCommerce sales growth. 

We opened our virtual doors in February of 2020, born in the midst of a transformation in retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to drive growth ever since.

We were founded on the understanding that brands looking to succeed in today’s rapidly evolving ecommerce landscape need a new breed of “digitally native” eCommerce partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and eCommerce to help optimize the full modern consumer path to purchase from discovery through conversion.

At Night Market, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow.

Job Summary

The Supervisor, Conversion Rate Optimization reports into the Director, Conversion Rate Optimization and is responsible for the successful delivery of client CRO engagements as part of the account team, with a direct responsibility for successful management of the engagement as well as creation of the engagement deliverables.

This role offers a hands-on opportunity for someone with a passion for digital marketing and eCommerce to gain experience and grow relevant knowledge and skills in the highly-valued discipline of Conversion Rate Optimization (CRO). You will be working with one or multiple digital channels – depending on the engagement – to plan and deliver strategic and tactical channel enhancements that drive measurable performance improvement to conversion, sales and other business KPIs.

As part of Horizon Media, you will also be collaborating not only with the Night Market team, but with other Horizon Media teams as well as partners and vendors (e.g. branding agencies, marketing platform vendors) and the client. As such, leadership, communication, relationship-building and teamwork are all important elements of this role.

Also, as part of a startup within a larger company and working in the highly dynamic field of ecommerce, you will be working within a fast-paced, result-oriented environment where you will contribute to problem-solving, hands-on execution, driving innovation and given the opportunity to wear multiple hats in achieving the goals or our clients and our business.

One or more Specialist, Conversion rate optimization team members will report directly to the person in this role.

What You’ll Do

30% Client Engagement Delivery Management

• Collaborate with the Director, Conversion Rate Optimization to identify client needs, define deliverables and develop a delivery plan to ensure the engagement is a success.
• Responsible for on time, on-budget delivery of the engagement at the expected quality of deliverables.
• Coordinate and collaborate with other teams as needed at Night Market, Horizon, the client’s partners and vendors and to align engagement efforts with overall client initiatives and to deliver engagement commitments.
• Communicate any engagement needs and status with team and client (e.g., status reports, escalations) and participate in the presentation of deliverables to the client for review and approval.
• Competently use Jira, Microsoft Teams, Excel, PowerPoint and other tools as need to support team and engagement management.
• Help with any administrative tasks related to the account, e.g., inputs to contracting and billing.

20% - Analysis & Statistical Test Design

• Analyze client and competitor digital assets (website, landing pages, emails, digital ads) to understand the client landscape, positioning within it, and threats/opportunities to address.
• Analyze client digital environment (martech, third-party integrations, analytics tracking) to understand the technical and tracking environment in which optimization work will be executed.
• Analyze client first party data (stakeholder interview, web analytics and any available UXDR, CRM, ETL, etc.) to understand current performance of client digital assets and opportunities to address.
• Use past experience, in conjunction with understanding of consumer psychology and UX heuristics principles, to translate analysis into an understanding of issues causing UXD/conversion friction / recommendations for optimization.
• Develop and document test designs detailing required sample sizes and test timeline to achieve significance (assuming varying MDE scenarios).
• Conduct and document win/loss analysis, as well as associated descriptive analysis deep dives (segmentation, etc.) for completed tests.
   

25% - Roadmap Development & Ideation

• Identify and prioritize opportunities for improved conversion / experience performance, organized into cohesive optimization roadmaps for our clients.
• Develop client presentations communicating key analysis findings informing roadmap development, rationale for recommended approach, and detailed concepts.
• Lead meetings as needed with client teams, partners and other vendors to gather information and/or collaborate on defining and executing approved concepts.

25% - Execution Management

• As need, determine gaps and requirements to execute opportunities for improved conversion, working with cross-functional team as needed to identify needs – at the holistic (e.g. tracking, platform related) or individual test (e.g. imagery, content) level.
• Oversee the management of test activities in client optimization platforms, learning new platforms or platform capabilities where needed
• Lead the project management of fulfillment executions required to deliver client tests, in collaboration with the creative team, development team, account team, vendors and client
• Own analytics and reporting to measure the impact of delivered solutions over time and to identify opportunities for further improvements and optimization.
• Help identify, troubleshoot or escalate as needed any fulfillment issues that emerge during the engagement to ensure effective delivery.

Preferred Skills & Experience
 

• Bachelor’s degree in a relevant field, e.g. business, marketing, web design
• 5+ years of experience with digital marketing and web design and/or ecommerce with an emphasis on performance-driven programs, including client relationship and/or account management experience
• 5+ years of experience with fundamental conversion rate optimization (CRO) principles and willingness and drive to increase skills and expertise in this function both through hands-on learning as well as additional training; includes A/B and Multivariate testing, web design, website analytics, landing page optimization, user journeys, personas, customer segments and audiences.
• An analytical mindset and comfort with statistical principles required for test design development, as well as descriptive analysis processes required for CRO analysis practices.
• Well-versed in at least one testing platform (Adobe Target, Optimizely, VWO, etc.) and one web analytics platform (Adobe Analytics, GA4, Amplitude, etc.).
• Some experience with the array of other platform categories required for managing CRO programs: engagement analytics (ContentSquare, HotJar, etc.), CMS (Drupal, Webflow, SFMC, AEM, etc.) and digital tracking (Launch, GTM, etc.).
• Experience working with digital creative and content; willingness and drive to increase understanding of the creative and content development process and approaches specific to performance-based creative.
• A team player with solid communication, collaboration and relationship management skills who is able to work with people across different teams and functions.
• Comfortable in a startup environment: hard working, resourceful, flexible, resilient, positive, able to handle imperfect information, real-time problem solving and rapid change.

Certificates, Licenses and Registrations

• Training and certification in some relevant types platforms mentioned above preferred
• Willingness and desire to get trained and certified on additional platforms is required

Physical Activity and Work Environment

No requirements for physical activity and work environment.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$100,000.00 - $130,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.