The Role
The Summer Intern will support the Well People marketing team in sampling initiatives, brand storytelling, event coordination, and cultural trend analysis to engage Millennial and Gen X audiences.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Summer Intern, Brand will support the Well People marketing team across sampling initiatives, brand storytelling, cultural moments, and events. This role offers hands-on exposure to how a clean beauty brand connects with Millennial and Gen X audiences through thoughtful marketing, community engagement, and purpose-driven campaigns.
Responsibilities:
- Sampling & Campaign Support
- Support product sampling campaigns by helping develop messaging and execution plans to introduce Well People products to health-conscious audiences
- Track campaign performance, analyze results, and share insights to inform future sampling initiatives
- Trendspotting & Cultural Moments
- Monitor beauty trends and cultural moments relevant to Millennial and Gen X audiences
- Identify opportunities for Well People to show up authentically during key moments such as International Women’s Month, Pride, and Latin Heritage Month
- Track competitor activity within the clean beauty and wellness space
- Event Coordination
- Assist with planning and coordinating brand events, including product launches, influencer activations, and external pop-ups
- Support event logistics such as materials, product inventory, and on-site setup
- Collect post-event feedback and insights to help improve future activations
- Additional Marketing Support
- Support brand storytelling through marketing narratives, reporting, presentations, and other marketing initiatives
- Assist with cross-functional projects aligned with Well People’s mission of clean beauty, innovation, and accessibility
Requirements:
- Must be available for the full internship period: June 17th - August 21st
- Must be a rising junior or senior at the time of the internship
- Currently pursuing a degree in Marketing, Business, or a related field
- Must be based in Los Angeles
- Strong interest in clean beauty, wellness, and sustainability
- Creative storyteller with a proactive approach to identifying trends and opportunities
- Familiarity with social platforms such as TikTok and Instagram, and an understanding of community engagement
- Strong communication and organizational skills with the ability to manage multiple tasks
- Comfortable working independently and collaboratively in a fast-paced environment
Business Rationale:
- This summer, the Brand Intern will support the small but mighty Well People marketing team across initiatives that shape brand presence and connection with core Millennial and Gen X audiences. The role will contribute to sampling programs, brand storytelling, competitor analysis, and event support for both key launches and evergreen moments—helping the team execute thoughtfully while staying culturally relevant.
Top Skills
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
