Student Field Research Executive
Objective: To discover and identify hyper-local FMCG brands including cement, TMT bars, and building materials companies across districts in Kerala including Palakkad, Malappuram, Thrissur, Thiruvananthapuram, Kozhikode and Ernakulam.
Key Responsibilities:
- Conduct field research by making daily visits to grocery stores, local supermarkets, and other relevant outlets.
- Document and make note of FMCG brands in various categories:
- Kitchen products (spices, masalas, oils, grains)
- Food & Beverage (packaged food/beverages, cold drinks, milk, candies, snacks, sweets, juices, ice creams, coffee, meat, etc.)
- Household utility products (cleaning liquids, laundry detergents, air fresheners, disinfectants, insect repellents)
- Toiletries (soaps, shampoos, shaving items, skin creams, dental care products)
- Health & Wellness (OTC medicines, health drinks)
- Interact with store owners to gather information on distribution and sales of these products, including:
- Brand age
- Location of headquarters
- Monthly sales volume
- Distribution across Taluks
- Capture photos of promotional materials such as point-of-sale collateral, wall paintings, hoardings, hand notices, etc.
- Identify leads from advertisements on local cable TV channels.
Lead Qualification:
- Research brands further online to gather additional information including websites and contact details
- Contact brands/companies to obtain contacts of individuals supervising branding, marketing, or owners
Duration: 4 weeks
Sample Leads:
- GK Dairy, based in Kumbakonam - www.tamilmilk.com
- Products: Dairy products under the brand name Tamil.
- Artos, based in East Godavari - Artos Soft Drinks
- Products: Soft drinks since 1919.
- Kurnool Oil, based in Kurnool - kurnooloilsdamodara.com
- Products: Range of cooking oils.
Requirements:
- Currently pursuing studies or recently graduated in business, marketing, or related fields
- Excellent communication and interpersonal skills
- Ability to work independently and diligently
- Detail-oriented with strong organizational skills
- Comfortable traveling within designated districts in Tamil Nadu, Andhra Pradesh, and Kerala
- Access to a smartphone for capturing photos and conducting online research
Benefits:
- Gain hands-on experience in field research and market analysis
- Opportunity to contribute to the growth of local businesses and industries
- A certificate of internship from India’s leading digital cinema technology company
What We Do
Qube Cinema is a provider of end-to-end movie technology and solutions. The company draws on decades of experience in cinema and provides a seamless environment for exhibitors, filmmakers and post-production companies with products and services that are flexible, reliable and cost-effective. Qube’s products and services are well established globally, with thousands of installations serving 136 countries across the world. Qube Cinema has been a leading provider of technology in the film, video and audio domains and has pioneered several technology revolutions over the last four decades. The company was instrumental in bringing computer-based digital non-linear editing to India with Avid Technology, transforming the industry and forever changing the way Indian film and television programs were edited. The company subsequently brought digital cinema sound to India with DTS and helped Indian cinema leapfrog a generation, form mono sound directly to digital. In 2005, Qube Cinema became one of the pioneers of the digital cinema transformation worldwide with its Qube digital cinema server and QubeMaster Pro digital cinema mastering products. Qube continues to innovate with Qube Wire, a truly unique self-service digital cinema content delivery and key management service that has quickly become the market leader. The company is also setting up virtual production facilities and has multiple other pathbreaking services under development — all with the aim of bringing to life the passion of every storyteller, to engage, entertain and enlighten the world
