Strategy Partner, Carat

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. 

Carat is an award-winning media agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

Purpose of the Role 

As the Strategy Partner in the Digital Strategy & Planning team, you will lead the development and execution of the strategic roadmap across Europe for one of Carat’s largest clients—an international hotel chain. With a solid background in strategy and/or planning and deep expertise in digital media, you will play a pivotal role in achieving the client’s strategic goals.

In this senior client leadership position, you'll oversee a team of strategists and planners, ensuring their work aligns with client objectives while fostering strong, lasting relationships. You will also contribute to new business efforts, leading strategic planning and supporting creative ideation from the outset. Additionally, you'll champion innovative digital media approaches, helping to elevate the agency’s overall digital capabilities.

Key Responsibilities 

• Work with the most senior client stakeholders and Client Leadership to understand the client challenge - define objectives and key performance indicators.

• Drive agency narrative & lead innovative use of digital media channels. 

• Management of 1 or 2 members of the digital strategy & planning team. 

• Critically assess and interpret consumer behaviour and its economic, technical and psychological context to derive insights .

• Partner with senior client stakeholders to define longer-term strategic priorities 

• Develop a clear campaign strategy and justify its expected delivery against client objectives and/ or key performance indicators  

• Define highly effective Channel Planning briefs and work with Channel Planners to deliver a truly integrated and holistic media strategy across all media channels.

• Work with Channel Planners to review the opportunities and applications for channel developments and emerging channels  

Qualifications + Skills 

• Demonstrated experience in a strategic role within a media agency environment

• In-depth expertise in media planning, with a strong focus on digital media

• Proven ability working across multiple markets 

• Skilled in collecting, interpreting, and analysing complex data sets to drive insights

• Excellent communication and stakeholder management skills, with the confidence to engage effectively at all levels - both internally and externally

What we offer 

• This is a permanent position. 

• The team is based in our London office and operates under flexible working arrangements, with a minimum office attendance of two days a week.  

• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs. 

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid #LI-CARAT 

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