Job Description:
Job Description:
Strategic Research & Insight Discovery
Conduct market, industry, and consumer research.
Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.
Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.
Strategy Development & Campaign Narrative
Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.
Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.
Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.
Cross-Functional Collaboration & Proposal Management
Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.
Review, refine, and finalize pitch decks/proposals prior to major client presentations.
Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.
Client Engagement & Execution Alignment
Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.
Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI.
Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.
Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.
High flexibility and strong openness to new thinking, modern approaches, and emerging channels.
Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams
Location:
Ho Chi Minh CityBrand:
Dentsu RedderTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Skills Required
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 10-15+ years of strategic planning experience in an integrated or creative agency
- Experience handling technology or consumer electronics accounts
- Strong analytical ability to translate market research and consumer insights into campaign narratives and proposal decks
- Flexibility and openness to new thinking, modern approaches, and emerging channels
- Excellent storytelling, presentation, and English language skills
- Confidence pitching to clients and bridging Creative and Account teams
- Training or short-course knowledge in emerging technologies such as AI
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
