ICF NEXT delivers impactful communication campaigns and projects for the European market and beyond.
We believe that strategic planning is the springboard for creative excellence, driving meaningful engagement with diverse audiences across all EU Member States.
Role Overview:
The Strategy Director will embed strategic thinking into every aspect of our creative work.
This role is responsible for developing and executing high-quality communication strategies, fostering innovation, and ensuring the effectiveness of all campaigns and brand initiatives.
Key Responsibilities:
• Strategic Leadership: Lead, cooperate, and inspire a team of strategic planners, ensuring high-quality communication strategies and creative output
• Oversee and conducting research: In order to identify citizen insights. This would lead to having data driven insights to support plans and provide a solid reason-to-believe.
• Creative Integration: Act as a bridge between strategy and creative teams, embedding strategic thinking into all projects and campaigns
• Drive Innovation: Work with senior colleagues in shaping new service offerings to solve client complex challenges. This can take form of proposal, proactive pitches, tender work but also continuous working on ICF Next positioning and new offerings to market.
• Campaign & Brand Development: Lead the development and execution of communication plans, ensuring alignment with client goals and institutional reputation; contribute to the development of KPIs and campaign effectiveness
• Stakeholder Engagement: Provide senior counsel to creatives and other colleagues in the agency.
• Continuous Improvement: Drive innovation, quality, and effectiveness in strategic planning; develop and refine frameworks for measuring campaign and creative effectiveness
• Cross-Functional Collaboration: Work closely with internal and external teams, to ensure a cohesive strategic vision.
• Quality Assurance: Oversee and optimize all strategic proposals, ensuring outstanding quality and alignment with client objectives.
Key Skills & Qualifications:
• Master’s degree in Communication Sciences, Political Science, Social Science, Psychology, or equivalent
• Minimum 12 years of experience in advertising/communication strategy, with proven team management experience
• Extensive experience across the marketing funnel (brand, campaigns, performance/conversion) and channels
• Strong written and verbal communication skills in English (other EU languages a plus)
• Proven track record in developing effective strategic plans and creative effectiveness
• Strong leadership, coaching, and relationship-building skills
• Analytical, creative, and forward-thinking mindset; able to balance long-term priorities with fast-turnaround needs
• Ability to set clear objectives, KPIs, and assess risks and challenges
#indeed #LI-CC1
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Brussels, Belgium (BE75)
Skills Required
- Master's degree in Communication Sciences, Political Science, Social Science, Psychology, or equivalent
- Minimum 12 years of experience in advertising/communication strategy with proven team management experience
- Extensive experience across the marketing funnel (brand, campaigns, performance/conversion) and channels
- Strong written and verbal communication skills in English
- Proficiency in other EU languages
- Proven track record in developing effective strategic plans and creative effectiveness
- Strong leadership, coaching, and relationship-building skills
- Analytical, creative, and forward-thinking mindset; able to balance long-term priorities with fast-turnaround needs
- Ability to set clear objectives, KPIs, and assess risks and challenges
ICF Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ICF and has not been reviewed or approved by ICF.
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Healthcare Strength — Medical, dental, and vision coverage start on day one with multiple plan options, employer HSA/HRA funding, and company‑paid mental‑health care that includes 10 therapy and 10 coaching sessions annually. These features indicate comprehensive coverage with meaningful mental‑health depth.
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Parental & Family Support — Family‑building and caregiving support include 24/7 specialists and reimbursements ($10,000 lifetime for fertility/surrogacy and $5,000 for adoption), alongside inclusive paid parental leave. These resources broaden support for diverse family needs.
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Retirement Support — The 401(k) offers immediate vesting with a company match up to 4% when contributing 5%, and an ESPP provides an additional ownership avenue. This structure supports long‑term financial security.
ICF Insights
What We Do
ICF is a leading global solutions and technology provider with approximately 9,000 employees in industries across the public and private sectors. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
Why Work With Us
At ICF, we’ve built a culture rooted in expertise, innovation, and purpose—enabling us to build a more prosperous and resilient world for all. When our employees grow, our solutions thrive—regardless of your role, team, or location, you’ll have opportunities to make connections, build community, and take action to develop your career.
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