Strategy Associate - AI

About Lokal:

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview:

Dostt is a fast-growing social audio/video calling platform where listeners earn money by taking calls from users. The Strategy Associate is a high-leverage, builder-first role sitting at the intersection of product, growth, and data. This person will run continuous experiments using Claude Code and modern AI-native tools to drive measurable improvements in retention, engagement, and revenue — shipping fast, learning faster, and compounding impact across the platform.

This is not a traditional analyst or PM role. We are looking for someone who thinks in first principles, acts with ownership, and builds with AI-native tools. If you have strong business instincts, love tinkering with data, and are hungry to make things happen, this role is for you.

Responsibilities:

• Design, build, and ship product experiments end-to-end using Claude Code — from ideation to data readout
• Run structured A/B tests on retention levers, monetisation mechanics, and engagement loops
• Generate a high volume of experiment hypotheses grounded in data, user behaviour, and platform mechanics
• Own the full experiment lifecycle: hypothesis → instrumentation → analysis → recommendation → iteration
• Track and own core platform metrics: ARPU, AOV, LTV, LTV:CAC, D1/D7/D30 retention, repeat call rate, and revenue per cohort
• Build BigQuery SQL queries and dashboards to surface actionable insights across user and listener funnels
• Identify metric inflection points and translate them into clear experiment briefs or product recommendations
• Support revenue analysis, cohort breakdowns, and platform health reporting on a regular cadence
• Take ambiguous, large-scope business problems and break them into crisp, testable sub-problems
• Work across business, product, and engineering to drive execution without waiting for perfect information
• Build lightweight internal tools, automations, and dashboards using Claude Code, N8N, and Google Sheets
• Maintain a strong bias for action — ship MVPs, learn from real data, and iterate rapidly
• Build and maintain N8N automation workflows for repetitive operational and growth tasks
• Use Google Sheets automation (Apps Script / formulas) to create self-serve reporting tools for the team
• Proactively explore and adopt new AI-native tools — Claude Code, LLM APIs, and emerging no-code/low-code stacks

What We’re Looking For:

• Strong SQL & BigQuery skills — comfortable writing complex queries, joins, window functions, and cohort analyses from scratch
• Business metrics fluency — you know what ARPU, LTV, CAC, AOV, and retention curves mean and how to move them
• Experimentation experience — prior work on A/B tests, retention experiments, or revenue optimisation initiatives (even in a project/internship context)
• Claude Code / AI-native tooling — hands-on experience building with Claude Code or equivalent LLM-based coding tools
• First-principles thinking — ability to question assumptions, reason from fundamentals, and arrive at non-obvious solutions
• Execution mindset — you ship things; you do not wait for perfect conditions or complete information
• Fast learner — genuinely excited by new tools, frameworks, and domains; can get productive in an unfamiliar area within days
• Familiarity with N8N or similar workflow automation platforms
• Experience with data visualisation tools (Looker Studio, Metabase, or equivalent)
• Prior work at a consumer app, gaming, or social platform where engagement and retention were primary metrics
• Exposure to payment systems, virtual currency mechanics, or marketplace dynamics
• Basic Python for data manipulation or scripting

• At Lokal, we act like owners who take initiative beyond job descriptions, get things done despite obstacles, and maintain a growth mindset focused on learning. We're outcome-driven with bias for action, believing speed matters in building products for billion Indians. Decision-making involves open debate followed by full commitment, and we operate on context rather than control - managers share the "why" while you own execution. We aim to be an all-star team that thinks big and takes calculated risks to achieve ambitious goals.
• Be part of a fast-growing startup with 100M+ downloads and a footprint across 1000+ towns & 250+ districts - huge scope for impact and learning.
• Opportunity for fast growth, professionally and personally, as you help expand into new areas and build things from scratch.
• Access comprehensive benefits, including insurance coverage, generous leave policies, ESOP buybacks, flexible work-from-home options, and more.