Jobs at Lokal

Manage end-to-end performance marketing for Lokal’s apps, including audience and competitor research, ad copywriting, creative briefs, campaign execution, A/B testing, performance analysis, and optimization. Produce 80–100 creative variants weekly, collaborate with designers and video editors, and localize content for regional audiences to drive app downloads and purchases.

Manage high-volume customer support ticket resolution and profile screening across 70+ apps. Lead a 10–25-member team, monitor SLA and queue performance, manage rosters and shift coverage, conduct standups and handovers, track agent productivity and quality, maintain audit and incident documentation, and drive process improvements.

Edit short-form and mid-length videos, including reels, social ads, promos, and explainers, using compelling hooks, pacing, storytelling, color grading, text animation, transitions, and sound design. Collaborate with creative teams, adapt content for platform-specific trends, analyze performance metrics, and produce culturally relevant videos in English and Odia.

Analyze business data using SQL and Excel, build dashboards and reports, identify trends, improve processes, and support forecasting and performance tracking. Gather and document requirements, translate business questions into analytical problems, collaborate with business, product, and operations teams, and present actionable insights to stakeholders.

The Product Analyst will partner with product and cross-functional teams to identify data-driven opportunities. Responsibilities include building KPI dashboards, analyzing trends and anomalies, conducting root-cause, cohort, retention, and A/B test analyses, projecting KPIs, implementing event and feature tracking, optimizing funnels, and responding to ad-hoc data requests. The role requires strong SQL, product analytics knowledge, stakeholder communication, and end-to-end ownership.

Own end-to-end performance marketing across Meta Ads and Google Ads, including campaign strategy, budget allocation, optimization, scaling, experimentation, reporting, and acquisition economics. Analyze CAC, ROAS, CPI, and related metrics to identify growth opportunities, collaborate with creative teams, and connect campaign performance to broader business outcomes.

Design and implement scalable backend systems, lead architecture decisions, mentor developers, and own projects from development through deployment. Optimize databases, APIs, reliability, and performance for high-volume systems. Build content-matching algorithms, personalized recommendations, cohort calculations, and WebSocket-based real-time audio and video systems. Collaborate cross-functionally and improve engineering practices. Experience with DevOps, Kubernetes, cloud platforms, and technical migrations is advantageous.

Lead a team of product analysts, set analytics strategy and priorities, review analytical rigor, manage senior stakeholders, and oversee metrics, business reviews, and OKR tracking. Remain hands-on with SQL, product metrics, cohort analysis, experimentation, and high-impact analyses. Present insights to leadership, develop team members, and build scalable analytics processes for product engagement, monetization, and retention.

Make outbound calls to astrologers, explain AstroLokal’s services and earning opportunities, convert leads into platform partners, and guide them through registration, verification, and onboarding. Maintain CRM records, conduct follow-ups, resolve basic queries, coordinate profile activation, ensure onboarding quality, and achieve performance targets.

Lead product analytics initiatives, define metrics, analyze user behavior and funnels, evaluate features through A/B testing, and deliver dashboards and insights that guide product strategy. Partner with Product, Engineering, and Business teams, mentor junior analysts, document methodologies, and strengthen data-driven decision-making across the organization.

Manage and grow a portfolio of astrologer accounts on AstroLokal. Responsibilities include relationship management, engagement and retention, performance tracking, consultation quality improvement, training coordination, revenue growth, escalation resolution, and policy compliance. The role requires analyzing account metrics, creating improvement strategies, coordinating with internal teams, and supporting astrologers in increasing platform visibility, earnings, and long-term participation.

Lead end-to-end QA strategy and quality engineering for consumer mobile applications, APIs, and backend integrations. Build and scale automation frameworks, regression suites, test processes, and CI/CD integration. Drive functional, performance, localization, usability, exploratory, and analytics testing; manage defects, release criteria, quality metrics, and production risk. Partner with Engineering and Product teams early, mentor QA engineers, and improve release confidence, speed, and product quality.

Manage and grow a portfolio of astrologers on AstroLokal by serving as primary contact, improving engagement, monitoring performance metrics, coordinating training and quality initiatives, resolving escalations, ensuring compliance, and driving revenue growth through profile optimization, promotions, and retention strategies.

Reviews image and video content for linguistic, cultural, visual, contextual, and metadata accuracy before publication. Identifies errors, duplicates, irrelevant or misleading content, maintains quality checklists, provides creator feedback, tracks recurring issues, and coordinates with Content Operations, Growth, and Marketing teams during campaigns and festivals. The role requires strong Tamil language expertise, cultural awareness, attention to detail, and the ability to manage high-volume content reviews.

Own the growth and performance of Tamil-language content by managing creators, improving quality and engagement, experimenting with formats, tracking performance, and ensuring culturally relevant content supply. The role coordinates with Marketing, Operations, Product, Analytics, and creators; develops workflows, quality standards, incentives, and content calendars; and uses regional trends, festivals, and audience behavior to identify growth opportunities.

Manage office administration, workplace facilities, company assets, inventory, biometric attendance, vendor coordination, procurement, and basic device support. Responsibilities include laptop and smartphone setup, first-level troubleshooting, office supplies, employee transportation, visitor management, maintenance coordination, asset provisioning and recovery, attendance reporting, and ensuring smooth day-to-day workplace operations.

Edit Hindi short-form and mid-length videos, including reels, social ads, promos, and explainers. Create compelling hooks, pacing, narratives, animations, transitions, color grading, and sound design tailored to platform behaviors. Collaborate with writers, designers, and creative leads; monitor editing trends, memes, cultural references, and audio trends. Analyze ad performance metrics to improve engagement, click-through rates, and completion rates while ensuring Hindi linguistic and cultural accuracy.

Lead strategic growth and market-expansion initiatives for GyanTV, including evaluating regional languages, learning categories, customer segments, monetization models, and partnerships. Conduct market sizing, user research, business analysis, and experimentation; launch pilots to validate demand, creator supply, pricing, and retention. Collaborate with Product, Content, Marketing, and Analytics teams to execute initiatives and build scalable expansion playbooks.

Own the Posters product end to end, driving daily active users, sharing, retention, template conversion, and monetization. Lead growth and virality funnels, analyze user behavior, launch localized template and discovery MVPs, and develop ML-powered personalization strategies. Collaborate with content and marketing teams while using user research, funnel analysis, experimentation, and competitive analysis to improve engagement and social sharing across regional-language markets.

Manage end-to-end performance marketing for regional-language apps, including audience research, ad copywriting, creative ideation, campaign execution, A/B testing, performance analysis, and optimization. Develop 80–100 creative variants weekly, collaborate with designers and video editors, and use metrics such as CAC, ROAS, CPI, and CTR to drive app downloads and purchases.