Jobs at Lokal

Manage Facebook and Instagram accounts, publish scheduled content, respond to comments and messages, moderate abusive or spam content, address negative feedback, monitor brand consistency, maintain content calendars, track engagement and unresolved issues, prepare reports, and coordinate with marketing and content teams.

Develop conversion-focused ad copy and creative concepts for digital platforms, including hooks, headlines, captions, CTAs, static ads, carousels, videos, and reels. Adapt messaging between English and regional languages, create A/B testing variations, research trends and competitors, collaborate with creative and performance marketing teams, and refine messaging using campaign insights.

Lead creative strategy for GyanTV and Lokal Matrimony across performance marketing, brand, and social channels. Responsibilities include writing high-converting scripts, developing ad creatives, defining brand identities, analyzing campaign performance, establishing creative workflows, mentoring creative staff, and building a scalable creative team. The role partners with Growth, Product, and leadership teams to drive measurable customer acquisition and brand growth.

Manage end-to-end performance marketing campaigns across Google Ads and Meta Ads. Responsibilities include audience and competitor research, ad copy and creative concept development, campaign optimization, A/B testing, performance analysis, and scaling successful campaigns across regional markets. The role focuses on app downloads, user acquisition, purchases, and metrics including CAC, ROAS, CPI, CTR, CPC, and conversions.

Plan and execute CRM and retention campaigns across WhatsApp, email, SMS, and push channels. Build customer segments and automated lifecycle journeys, including onboarding, activation, re-engagement, and retention. Personalize communications, monitor campaign metrics, conduct A/B tests, analyze customer behavior, optimize conversions and retention, and coordinate with marketing and design teams.

Recruit wellness buddy candidates from multiple lead channels, conduct interviews assessing communication and empathy, deliver training, and manage onboarding into Eaze’s community guidelines and operational standards. The role also supports buddy performance and development, requiring Kannada fluency, English proficiency, mental health awareness, strong communication, and Microsoft Office skills.

Manage end-to-end finance operations including AP, AR, treasury, payroll, MIS reporting, audits, compliance, and financial reconciliations. Monitor cash flow, coordinate banking activities, analyze variances, prepare management reports, and resolve invoice or payment discrepancies. Improve processes through automation, develop finance SOPs, maintain internal controls, and ensure accurate statutory and regulatory compliance.

Manage end-to-end performance marketing for Lokal’s apps, including audience research, ad copywriting, creative concept development, campaign testing, performance tracking, and optimization. Create 80–100 creative variants weekly, brief design and video teams, run A/B tests, analyze CAC, ROAS, CPI, and CTR, and adapt campaigns for regional audiences.

Six-month onsite internship responsible for end-to-end performance marketing across Lokal’s apps. Duties include researching audiences and competitors, writing ad copy and scripts, briefing creative teams, producing high-volume creative variants, running A/B tests, analyzing CAC, ROAS, CPI, and CTR, and optimizing campaigns for app downloads and purchases.

Provide prompt, empathetic customer support in Malayalam, Hindi, and English. Help users understand app functionality, troubleshoot issues, document queries and resolutions, escalate complex concerns, and share feedback to improve products and services. The role emphasizes customer satisfaction, relationship building, professionalism under pressure, strong organization, and use of personal smartphone and laptop equipment.

Create and execute GyanTV’s social media strategy across major platforms. Develop engaging educational content including Reels, Shorts, carousels, memes, and posts; write compelling social copy; identify trends; coordinate with creative teams; manage campaigns; engage online communities; track performance metrics; conduct competitor research; and optimize content to grow reach, engagement, app installs, subscriptions, and conversions.

Manage influencer and creator campaigns for AstroLokal, including sourcing, negotiation, briefing, execution, agency coordination, content production, and performance tracking. Build campaigns for Tier 2–3 audiences across Hindi and regional languages, select credible creators, optimize CPI, CAC, first-recharge rate, and ROAS, and develop repeatable creator partnerships and campaign playbooks.

Create engaging educational and skill-learning videos for Gyan TV, including scripts, explainers, reels, promotional content, and on-camera presentations. Research audience interests and regional trends, develop hooks and storytelling formats, adapt content for regional audiences, collaborate with editors and marketing teams, coordinate production, and analyze performance to improve engagement. The role requires strong Hindi and English communication, creative ideation, storytelling, and an understanding of digital video platforms.

Create high-converting short-form video ads in English and Kannada for Meta, Instagram Reels, and YouTube Shorts. Use AI video tools, motion graphics, UI overlays, sound design, transitions, and B-roll to transform scripts into engaging content. Collaborate with promo writers, optimize videos for audience retention and user acquisition, and ensure linguistic and cultural relevance for regional audiences.

Create high-converting short-form video ads in English and Tamil for Meta, Instagram Reels, and YouTube Shorts. Use AI video tools, motion graphics, UI overlays, sound design, transitions, B-roll, and platform-specific editing to improve audience retention and user acquisition. Collaborate with promo writers to turn scripts into engaging performance marketing content while ensuring linguistic accuracy and cultural relevance.

Write Hindi-language performance ads, including hooks, scripts, and copy; brief designers and video editors; produce 80–100 creative variants weekly; analyze CTR, CPI, and CAC; study competitors; document results; and collaborate with performance teams to scale winning ads. The role welcomes freshers and teaches performance marketing skills after joining.

Manage high-volume customer support ticket resolution and profile screening across 70+ apps. Lead a 10–25-member team, monitor SLA and queue performance, manage rosters and shift coverage, conduct standups and handovers, track agent productivity and quality, maintain audit and incident documentation, and drive process improvements.

Create relatable UGC videos, product explainers, reels, and performance marketing ads for Lokal Matrimony. Responsibilities include scriptwriting, on-camera presentation, creative concept development, audience and competitor research, hooks and CTA creation, video production collaboration, creative testing, and adapting content based on campaign goals and performance insights. The role supports engagement, trust-building, and app installs through Meta and Google advertising platforms.

Own product strategy and roadmap initiatives across pricing, payments, growth, retention, expansion, and platform strategy. Improve payment success and checkout experiences, design pricing experiments, develop acquisition and retention strategies, strengthen verification and support workflows, and use behavioral analysis and gamification to increase engagement and revenue. Collaborate with design, engineering, analytics, marketing, and business teams to deliver measurable product outcomes.

Make outbound calls to current and prospective wellness buddies, follow up on marketing leads, explain products and services, maintain interaction records, meet call and conversion targets, and train and onboard new wellness buddies. The role requires Marathi and English fluency, patience with rejection, strong communication and negotiation skills, and basic CRM and Excel knowledge.