Strategist

Posted 22 Days Ago
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Toronto, ON, CAN
In-Office
45K-95K Annually
Mid level
Agency • Marketing Tech
The Role
Develop consumer profiles and cultural insights, research market and competitor activity, contribute to strategic thinking and creative briefs, partner with creatives to inspire and guide campaign development, and synthesize data to provide actionable recommendations that help clients make business decisions.
Summary Generated by Built In

About Ogilvy  

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.


About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

You’re a planner with smarts, passion and curiosity who is committed to helping clients understand and navigate our ever-changing world.  Over the past 3+ years you’ve worked at a creative agency learning the ropes and can apply a number of tools and techniques to contribute to strategies and briefs.

You’ve demonstrated your ability to work with creatives and accounts as a core member of the team. You provide business-relevant perspective on communication challenges. This typically involves developing an understanding of the market and competitive factors, cultural trends and deep consumer understanding. You help ensure the team is set up to deliver not only solutions, but also insight that helps clients make decisions about their businesses. Experience in social strategy considered an asset.

What You’ll Do

  • Create compelling consumer profiles that provide insight into consumer behaviours, attitudes, lifestyle and usage to uncover meaningful insights
  • Conduct in-depth scouting into cultural trends, channel opportunities, competitive activity and distill into actionable implications and recommendations. 
  • Contribute to and sometimes lead the strategic thinking on campaigns
  • Contribute to writing Creative Briefs (and depending on the nature of the project lead the writing) 
  • Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process 
  • Partner with Creatives to concept, explore and push the work 
  • Develop a proficiency for research including becoming comfortable and well versed on all the data on a client’s business.
  • Build excellent relationships with creatives, accounts and agency partners
  • Be familiar with widely used and emerging insight tools and technology, channels and terminology. 

What You’ll Need

  • 3+ years’ strategy experience in a creative advertising agency preferred
  • Ability to manage scenarios where on the spot, critical thinking is necessary
  • Exceptional written and verbal communication skills
  • Proactive mindset; cares about the details and follows through 
  • Well informed on cultural and social trends relevant to clients
  • Is current on industry, customer and competitor information and integrates those insights into strategic recommendations  

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Salary Range
$45,000$95,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Skills Required

  • 3+ years strategy experience in a creative advertising agency
  • Ability to manage on-the-spot critical thinking scenarios
  • Exceptional written and verbal communication skills
  • Proactive mindset; attention to detail and follow-through
  • Well informed on cultural and social trends relevant to clients
  • Current on industry, customer and competitor information and integrates insights into recommendations
  • Experience in social strategy

Ogilvy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ogilvy and has not been reviewed or approved by Ogilvy.

  • Healthcare Strength Healthcare coverage is described as comprehensive in several markets, with medical, dental, and vision plans alongside mental health support options. Wellness supports such as EAP access and gym-related perks are also described as part of the package.
  • Retirement Support Retirement benefits are positioned as a meaningful component of total rewards, including 401(k) matching in the US. In the UK example provided, pension contributions are described as robust and potentially high after probation.
  • Leave & Time Off Breadth Time-off benefits are described as relatively broad in some locations, including sizeable annual leave and additional days such as a birthday off and volunteering time. Parental leave is also portrayed as enhanced in certain markets.

Ogilvy Insights

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The Company
HQ: New York, NY
11,000 Employees
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

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