Who We Are
TBWA\Media Arts Lab (or MAL as you’ll hear us called) is the bespoke global advertising agency dedicated solely to Apple. Our mission is to create smart, simple and iconic work that transforms business and makes culture for the world’s best brand.
We believe that what MAL creates belongs to everyone; and everyone belongs at MAL. We think creativity lives in open, safe and brave spaces, where diverse perspectives can come together, free of prejudice and discrimination. We strive to be a partnership of equals. Everyone has a role to play here, and we invite you to bring your fully authentic and crazy selves to this space. Together, we’ll do the best work we’ve ever done.
We’re headquartered in Los Angeles, California, with 5 further international hubs and over 800 people making great work for Apple in 26 markets around the globe. We’d love to meet you!
Role
We are looking for a Strategist for Bangkok; the satellite office for Thailand that reports into the Singapore APAC hub. This person is a culture-vulture, and has a passion for tech and all things new and trendy. They are curious about cultures, hungry for data and knowledge, and have a flair for translating them into insights that will help the wider team tell beautiful stories and produce iconic creative work that is effective for our client.
Responsibilities:
- This person will support the strategic initiatives for Thailand, bringing cultural understanding and knowledge together to answer local business needs of the client
- Develop knowledge and insights about consumers, competitors, behavioural trends and culture in Thailand and turn them into rich, strategic opportunity and creative springboard.
- Write sharp, inspiring creative briefs & presentations; conduct and synthesise research; and manage campaign reports working closely with account team and media agency.
- Add value to the strategy department by sharing inspiration and being a collaborator with other markets.
Who will thrive in this role?
- 3+ years of experience in a strategy or cultural research role in multi-national advertising / creative agencies.
- An innate ability to spot trends as well as be highly curious about consumer behaviour
- Knowledgeable in digital disciplines (specifically social platforms and data analytics) and able to distill data to craft human behavioural insights
- Champion of creativity
- An eye for detail and a strong visual communicator
- Has an entrepreneurial spirit, and able to be nimble and scrappy when resources are limited. Creative problem-solving is always a plus!
- Fluent/articulate in English and Thai, verbally and written, with the ability to communicate succinctly and persuasively.
Diversity + Inclusion
Without inclusion, we won't be diverse. Diversity brings a richness which we believe enables innovation & creativity. As such, MAL is committed to maintaining an open, welcoming and inclusive culture which allows everybody to bring their whole selves to the workplace and simply be who they are at all times.
Media Arts Lab is an equal opportunity employer and welcomes everyone to our team.
If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example, she/her/hers, he/him/his, they/them/theirs, etc).
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What We Do
In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.
Created for one client, we have one shared ambition. We create smart, simple and iconic work that makes culture, for the world’s greatest company.
Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.
TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group.
