Job Description:
Strategic Revenue Management lead – Netherlands
Veghel & Amsterdam | Petcare | Mars
Drive Growth. Shape the Market. Build the Future of Petcare.
At Mars Petcare, we have one clear purpose: A Better World for Pets.
We’re looking for a visionary Strategic Revenue Management (SRM) – Netherlands to take a leading role in shaping our Petcare future. This is a unique opportunity to combine strategic impact with commercial excellence—helping us deliver profitable growth while ensuring more pets can live healthier, happier lives.
Where you’ll work
This role is based across our two Dutch Petcare hubs. You’ll spend one day a week at our Veghel office to connect with teams, and the rest of the week you can work from our Amsterdam office—giving you the best of both worlds: collaboration and flexibility.
As SRM NL, you’ll partner closely with the Cluster SRM Director for France Benelux to define and deliver the Netherlands SRM agenda. You’ll be at the center of building capabilities, transforming our pricing and promotion strategies, and enabling long-term value creation for both Mars Petcare and our retail partners.
Your key responsibilities will include:
Strategic Leadership: Develop and deploy a market-specific SRM strategy aligned with regional guidelines and international retail dynamics.
Pricing Strategy: Define and implement compelling pricing strategies and selling stories that drive NSV and profit, while influencing customer discussions.
Promotion & Investment Governance: Lead the trade promotion strategy with Category and Sales teams, ensuring promotion ROI and governance.
Portfolio Optimization: Support Category Managers and Portfolio Teams in SKU rationalization and growth initiatives to enhance mix and margin.
Capability Building: Champion SRM thinking across functions, ensuring SRM capabilities are understood, embraced, and applied across the market.
Cross-Market Collaboration: Partner with EU SRM peers to exchange best practices and drive consistency and excellence across the cluster.
SRM Augmented Plan Leadership: Co-lead the EU SRM Augmented Plan with regional teams and third-party partners.
To thrive in this role, you bring a powerful blend of strategic vision, commercial acumen, and leadership skills:
Proven experience in SRM, Revenue Growth Management, or other senior commercial roles within FMCG (e.g., Category Management, Sales, Finance).
Strong understanding of P&L ownership, pricing strategy, and commercial data analysis.
Ability to turn complex analysis into clear, actionable solutions.
Track record of leading cross-functional initiatives and influencing at all levels.
Fluent in English (mandatory); Dutch language skills are highly preferred.
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Are you ready to lead the future of Petcare SRM in The Netherlands?
Apply today and help us build the world we want tomorrow, for people and pets, today.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
