Sr Brand Manager Lacta & Merenda, Greece

Job Description
Mondelēz International: Who we are
Empowering People to Snack Right
Mondelēz International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, Halls, Cadbury Dairy Milk, Milka and Toblerone, as well as Lacta, Pavlides, Molto, 7Days.
We are one of the largest snack companies in the world with global net revenues of approximately $36 billion in 2024. We hold the #1 global position in Biscuits (cookies and crackers) and #2 in Chocolate, while we're growing rapidly in Baked snacks. We also make and sell Gum & Candy as well as various Cheese & Grocery and powdered beverage products in certain markets.
We have operations in more than 80 countries and employ approximately 91,000 diverse and talented employees in our factories, offices, research & development facilities and distribution activities around the world.
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
This role is responsible for leading & accelerating the growth of Chocolate brands (Lacta, Merenda) within the Greek market.
As a Senior Brand Manager, you will translate market & consumer information into brand strategies & brand action plans, which should drive growth for the Category & Country. Also, you will be responsible for ensuring the effective execution in market of all plans for the brands of your responsibility and act as key liaison between other cross-functional teams to ensure effective business delivery.
Responsibilities include:
Equity building:

• Drive Lacta & Merenda equity with short & long-term brand strategy which reflect brand positioning & clear brand purpose to secure sustainable brand growth

Strategic planning:

• Develop short & long-term strategy for the Brands in line with Company's & Country's vision
• Use consumer insights & initiate market analysis which will then be transformed into brand planning
• Develop short & long-term pricing & promo strategy vs. Competition & define position within the market

Annual Plan development:

• Lead & develop 360° activation programs (ATL/BTL)
• Work with internal & external stakeholders to secure execution excellence of programs
• Develop Annual Media plans for the brands & drive media shifts if needed
• Work with Creative agencies as "one team" to develop brand plans & big activations

Innovation / Portfolio:

• Lead innovation plan for the Brands, from idea generation to packaging development & secure great market execution
• Lead portfolio management & initiate relevant action plans where applicable

On-going:

• Have full P&L responsibility, build-up of annual budgets & monthly forecasts to fuel meaningful plans & profitability
• Manage Marketing Budget for Lacta & Merenda, developing strong Marketing plans with high ROI
• Monitor pricing targets taking necessary actions to meet them in case of deviations
• Conduct market & market share analysis on an ongoing basis with deep understanding of performance drivers & proposed action plans accordingly
• Closely co-operate with internal stakeholders (Category Planning, Sales, Finance, PCM, etc.) & external partners (Creative & Media Agencies)
• Monitor business against specific KPIs (e.g. sell-in, sell-out, market shares, Equity tracking, etc.)

People Management & Culture:

• Lead a marketing professional & support their development to further grow within the organization
• Stay connected with Central teams
• Inspire trust, passion & winning attitude throughout the organization

More about this role
What extra ingredients you will bring:

• University degree and MBA or Master's degree
• A minimum of 7 years brand management experience, including ideally Senior Brand Management
• Strong strategic thinking , problem solving capabilities & agility in a dynamic environment
• Analytic & creative thinking skills
• Strong & broad commercial acumen
• Ability to influence Chocolate matrix organization, cross-functional and cross-cultural teams in an engaging way
• Drive for results, high level of autonomy, team player & agility to perform in a dynamic environment
• Proven project management & presentation skills, fluent in English & computer literacy

Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing