Strategic Product Manager - Loyalty Products

Posted 14 Hours Ago
Hiring Remotely in USA
Remote
96K-129K Annually
3-5 Years Experience
Fintech • Payments • Financial Services
The Role
Strategic Product Manager responsible for overall growth and profitability of assigned product lines, designing product vision, executing strategies, creating business plans, managing budgets, and delivering sales support. Develop and prioritize product requirements, launch new solutions, and drive profitability. Partner with Marketing Services and member credit unions for market evaluation and research. Stay informed on market trends, lead meetings, report solution performance, and support sales activities. Create and implement strategic and marketing plans aligned with company objectives.
Summary Generated by Built In

Join the People Helping People

PSCU/Co-op Solutions is now Velera! PSCU and Co-op Solutions became a single entity on January 2, 2024, and our new company name was announced on May 7, 2024. Our new brand represents our combined company’s shared mission and unique ability to drive velocity and positive momentum for credit union success in a new era of financial services.

Basic Function 

This position is a strategic product line owner in the company and is responsible for overall growth and profitability of the Loyalty product line.

The position will design the product vision, cultivate and execute strategies, create business plans, and deliver sales support to drive profitability and penetration results. The incumbent will develop and manage budget for each assigned product and any associated marketing campaigns. In addition, this position will gather and prioritize product, market drivers, customer requirements, and launch new solutions to help deliver winning payment solutions to the industry. 

Essential Functions & Responsibilities 

  • Create, manage, and implement an annual strategic plan, marketing plan and budget and administer all plans to ensure alignment with company objectives. 

  • Responsibility for forecasting line revenue and profitability by gathering and analyzing internal capabilities and capacity, market demand, and external competitive information. 

  • Manage and direct development of all product commercialization duties, including of sales strategies focusing on solution differentiation, pricing comparisons, advertising methodology, marketing approach, competitive comparisons, and cost/benefit analysis for solution participants. 

  • Partner with Marketing Services to create and prepare advertising and promotional materials for products and solutions for member credit unions and consumers. 

  • Partner with member credit unions and advisory group credit unions for select market evaluation, research, surveys, focus groups, and pilot testing. 

  • Be an expert on market trends effecting solution offerings to maximize market opportunities and minimize the negative effects of competitive activity. 

  • Create and publish or present thought leadership regarding trends and usage of the assigned product line. 

  • Ensure effective communication of pertinent information to internal staff and external member-owners relating to new solution initiatives and existing solution enhancements. 

  • Lead and participate in meetings to support the executive committees throughout developmental stages to track and communicate progress; participate in various Velera, Vendor, Partners, or other advisory groups or committees. 

  • Maintain current knowledge of the latest industry trends and integrate them into product line where appropriate; consult credit unions on best practices relating to product. 

  • Report and routinely update solution performance information for reporting to Senior Management. 

  • Represent and support Velera at sales meetings, vendor and partner meetings, trade shows, and association functions. 

  • Direct the development of product documentation, procedures, training and marketing materials. 

 

Position Specifications 

Education 

Bachelor’s degree in Business, Marketing, Technology, or related field or equivalent combination of education and experience required.  

Experience 

Combined seven (7) years of experience in product management, agile project management, product marketing, technical product implementations, and/or business systems analysis supporting technical products required. Two (2) years experience with Loyalty products required. Experience with product budgeting and forecasting required. Experience with the financial, credit union industry and core or account processing required. 

Knowledge, Skills, & Abilities 

  • Demonstrate behaviors based on Velera values: Dedication, Collaboration, Belonging, Curiosity, Integrity.

  • Ability to think strategically and globally regarding the development and implementation of assigned products and solutions 

  • Ability to communicate effectively in both verbal and written formats and give presentations utilizing various audiovisual support aids 

  • Ability to manage multiple projects, work in market-driven, fast-paced environment and meet deadlines 

  • Strong leadership, problem solving, and negotiation skills required; contract negotiation experience required; ability to influence others 

  • Demonstrate strong analytical, reasoning, and quantitative skills 

  • Knowledge of processing systems directly related to the specific job function, as well as the industry at large, preferred 

  • Proficiency in the various MS Office applications

  • Ability to travel as needed, 25-40% 

  • Ability to exercise discretion and independent judgment in making decisions and interact effectively and positively with all levels of personnel, credit unions, partners and vendors 

  • Product training and product demonstration/presentation experience required 

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

Pay Equity

$95,500.00

to

$128,900.00

Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

  • Competitive wages

  • Medical with telemedicine

  • Dental and Vision

  • Basic and Optional Life Insurance

  • Paid Time Off (PTO)

  • Maternity, Parental, Family Care

  • Community Volunteer Time Off

  • 12 Paid Holidays

  • Company Paid Disability Insurance

  • 401k (with employer match)

  • Health Savings Accounts (HSA) with company provided contributions

  • Flexible Spending Accounts (FSA)

  • Supplemental Insurance

  • Mental Health and Well-being: Employee Assistance Program (EAP)

  • Tuition Reimbursement

  • Wellness program

  • Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster and the "EEO is the Law" Poster Supplement. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.


Velera is an E-Verify Employer. Review the E-Verify Poster here (English and Spanish). For information regarding your Right To Work, please click here (English and Spanish poster).

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.

The Company
San Ramon, California
4,405 Employees
On-site Workplace
Year Founded: 1977

What We Do

Velera, formerly PSCU/Co-op Solutions, is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, our company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Velera leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio.

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