As part of the Strategic Growth organization, this role supports sales efforts (new, upsell, and renewals) by acting as the key technical CRM and RevOps advisor. Moving away from traditional event logistics, you will demonstrate how native CRM integrations and the RainFocus Sales Module drive pipeline velocity, governed audience acquisition, and high-level business ROI directly to CROs, CMOs, and CRM Admins.
Essential Responsibilities:
Architect and deliver technical demonstrations of the RainFocus Sales Module to showcase ease of use and revenue ROI to C-level buyers (CRO, CMO, CFO)
Map complex enterprise CRM workflows, including territory hierarchies, quota limits, and multi-level approval chains
Address technical objections from Salesforce Admins and IT Security regarding OAuth scopes, read/write permissions, and data security (SOC 2 Type II)
Transition technical client requirements to the services team via accurate pre-sales scoping and SOW creation, defining support vs. delivery task ownership
Manage external relationships with technical buyers (RevOps, Marketing Ops, CRM Admins) to build long-term strategic partnerships
Identify product gaps or custom data-mapping needs and coordinate directly with Product and Engineering teams to influence the roadmap
Deliver competitive intelligence on digital signals and CRM integrations to drive account expansion
Collaborate with Client Success and Support to ensure excellent service delivery post-sale
Required Skills & Experience:
5+ years of experience in technical sales, solutions engineering, or implementation, with 3+ years specifically in CRM/Salesforce ecosystems (event industry experience is secondary)
Deep expertise in Salesforce configuration, API push/pull sync dynamics, OAuth scopes, and data hygiene
Experience presenting technical integration concepts and handling objections from C-level executives and technical gatekeepers
Strong leadership skills to own the technical sales process and manage multiple enterprise deal cycles in parallel
Experience creating detailed technical proposals, integration mapping, SOWs, and RFP/RFI responses
BA/BS degree; willingness to travel 10-40%
Personal Characteristics:
The best candidates for this position will have strong chemistry and a culture fit within RainFocus. They are comfortable in a fast-paced, dynamic environment and possess the following qualities:
Team-player
Self-motivated
Strong Communicator
Seamless alignment of client territory/quota structures with minimal integration delays
Reduced friction and rapid security/CRM clearance from technical buyers
Growth in Sales Module bookings and successful pre-sales to delivery handoffs
Success Measures
Skills Required
- 5+ years in technical sales, solutions engineering, or implementation
- 3+ years working in CRM/Salesforce ecosystems
- Deep expertise in Salesforce configuration, API push/pull sync dynamics, OAuth scopes, and data hygiene
- Experience presenting technical integration concepts and handling objections from C-level executives and technical gatekeepers
- Strong leadership skills to own the technical sales process and manage multiple enterprise deal cycles in parallel
- Experience creating detailed technical proposals, integration mapping, SOWs, and RFP/RFI responses
- BA/BS degree
- Willingness to travel 10-40%
- Event industry experience (secondary)
What We Do
SaaS event marketing platform that simplifies management, personalizes experiences and consolidates data for significantly better events.
