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Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
The role involves developing and executing global partnership marketing strategies, managing complex initiatives, and creating impactful narratives to enhance collaboration with strategic technology partners.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Strategic Partner Marketing Lead
Why We Have This Role
We are seeking an exceptional Strategic Partnerships Marketing Lead to drive thought leadership and global partnership marketing strategies across our most critical global ecosystem partners. This role will be responsible for developing and orchestrating sophisticated marketing approaches for our most strategic global partners, working closely with regional marketing leads to localize and maximize partnership impact. We are expanding this function to meet accelerating partner demand and to unify disparate regional efforts into a cohesive, scalable global engine. As our partner ecosystem grows in revenue contribution and complexity, we're searching for a dedicated hire to elevate joint value propositions, streamline go-to-market motions, and unlock measurable pipeline impact.
How You’ll Find Success
- Comprehensive understanding of global technology partnership ecosystems
- Proven ability to develop and execute sophisticated, multi-regional marketing strategies
- Expert-level communication skills, capable of engaging at C-suite and executive levels
- Strategic mindset with ability to balance global vision with regional nuance
- Advanced demand generation, digital marketing and content strategy capabilities
- Capability to balance the perspectives of multiple stakeholders while ensuring progress
How You’ll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
Things You’ll Do
- Develop and manage demand generation and thought leadership strategies for our most strategic partnerships
- Create comprehensive marketing frameworks that can be localized across different regional markets
- Serve as the global orchestrator for our most critical partner marketing programs, including:
- Global system integrators and advisories
- Strategic technology partners
- Transformative enterprise partnerships
- Design high-impact, globally-scalable marketing narratives that highlight joint value propositions
- Collaborate with regional partner marketing leads to ensure global strategies are effectively localized
- Develop co-marketing playbooks and engagement models for top-tier global partners
- Create executive-level thought leadership content that demonstrates the strategic value of our partnerships
- Manage complex partnership marketing initiatives that span multiple regions and go-to-market motions
- Drive alignment between global partnership strategy and regional marketing execution
What We’re Looking For On Your Resume
- 10+ years of progressive marketing experience in technology partnerships
- 5+ years of experience in global, strategic partnership marketing
- Proven track record of developing and managing complex, multi-regional partnership marketing programs
- Advanced degree (MBA preferred) or equivalent strategic marketing experience
- Demonstrated success in creating high-impact marketing strategies for enterprise technology partnerships
- Ability to work effectively across multiple cultural and organizational contexts
- Ability to develop nuanced, multi-dimensional marketing strategies for complex global partnerships
- Expert-level understanding of how to create scalable yet locally-relevant marketing approaches
- Exceptional storytelling and narrative development skills
- Deep strategic thinking with the ability to connect global vision to regional execution
- Advanced relationship-building skills across global, regional, and partner organization levels
- Advanced understanding of enterprise software marketing
- Expertise in developing scalable marketing frameworks
- Deep knowledge of global technology partnership ecosystems
- Advanced content strategy and thought leadership development
- Sophisticated digital marketing capabilities
What You Should Know About This Team
We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
- Based in our Seattle or Provo offices, this role represents a unique opportunity to drive strategic partnership marketing at a global scale.
Our Team’s Favorite Perks and Benefits
- Opportunity to shape the global marketing strategy for our most critical partnerships
- Work with a world-class team driving innovation in experience management
- Competitive compensation and strategic career development opportunities
- Chance to work at the intersection of global technology partnerships and innovative marketing
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.
Washington State Annual Pay Transparency Range
$150,500—$216,000 USD
Top Skills
Content Strategy
Digital Marketing
What the Team is Saying
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Software Engineer
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Software Engineer
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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Qualtrics Teams
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
