Strategic Marketing Solutions Data Analyst

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

Accountabilities & Responsibilities

• Managing analytics projects end-to-end, ensuring that analysis generates insights which then develop into compelling recommendations.
• Communicating effectively with a wide variety of teams and seniorities across the organization, with an ability to manage and influence stakeholders so that recommendations are adopted by the business.
• Acting as an Analytics owner for the Marketing team to ensure that all tactical and strategic objectives are supported by the timely and accurate delivery of reporting and performance measurement.
• Working in a cross-functional capacity to define success metrics, with an approach to track, quantify and evaluate data before developing a common language for all colleagues to understand KPIs.
• Analyzing multi-channel marketing data to evaluate the performance of marketing campaigns, providing segmented analyses of the funnel from impressions to paying users.
• Developing in-depth analytical (user) understanding for what drives growth for the product and how it can be improved, with an understanding of how our users interact with our products.
• Enabling effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a simplified, actionable format.
• Taking part in competitive analysis cycles and on-going competitive monitoring.
• Developing data sets to enable self-service data analysis within the broader marketing organization.
• Collecting, cleansing, analyzing and providing data from company databases to drive optimization and improvement of marketing techniques and business strategies.
• Identifying and implementing marketing tools, dashboards, visualizations, and technology requirements to develop digital analytics capability.

Skills

• Analytical skills and ability to make data-driven decisions.
• Ability to effectively manage a busy schedule of marketing programs, activities, and campaigns.
• Analytical skills and ability to make data-driven decisions.
• Excellent organisational skills and attention to detail and a strong focus on driving results.
• Creative thinker and problem solver, with determination to achieve the best results.
• Excellent written and verbal communications skills and effective presentation capabilities

Experience

• Minimum 3 years of professional experience in a data analytics, business intelligence or similar role, ideally working on business projects.
• Proficient in data analysis, including defining KPI strategies and growth opportunities, time series analysis, data visualization.
• Experience using data warehouses or databases (like Snowflake, SQL, Postgres, etc.) and also using attribution and analytics tools (like Google Analytics, PowerBI, Fullstory, etc.).
• Solid understanding of performance marketing channels (Google Ads, Facebook, LinkedIn etc) and marketing attribution.
• Understanding of marketing channels (Content, Email, Social Media, SEO, SEM, Display, Affiliate) as well as Google Analytics and other analytics platforms.
• Google Cloud Platform experience is highly valued.

Qualifications

• Bachelor's degree in Marketing, Communications, Business & Economics, or related field.
• Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting.
• Strong business acumen and strategic thinking, with an understanding of ecommerce business models and the details of ecommerce marketing channels.
• Independent, with drive and enthusiasm. Proven ability to own and drive projects forward, being accountable and responsible for delivering on-time and to the highest standards.
• Native or fluent English essential; other languages are a plus.
• Ability to network remotely, build relationships and operate effectively within a de-centralized community based across different geographical locations.
• Must be a strategic thinker able to identify long-term opportunities and trends.

Key Challenges

• Need to work effectively at all levels both cross functionally with peers and at senior leadership level to achieve goals and ROI.
• Role requires a lot of negotiation and compromise with internal stake holders. Ability to say no and explain the reasons why.
• Balancing internal customers’ satisfaction making sure that it does not jeopardize the departmental objectives and roadmap.
• Ability to work under pressure, manage expectations, solving problems, clarify and escalates problems for timely and accurate resolution.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work: 

• Within an innovative, engaging and multicultural environment.

• Have the opportunity to build strong and lasting business relationships and friendships from around the world.

• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.