Strategic Marketing Program Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. 

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. 

Strategic Marketing Program Manager

Why We Have This Role

We are seeking a dynamic Strategic Marketing Program Manager to lead the planning, execution, and management of key marketing programs across multiple functions, including Field & Demand Generation, Product Marketing, Customer Marketing, and more. This role will require collaboration with various departments to develop comprehensive marketing strategies that integrate all activities to achieve collective goals.

How You’ll Find Success

• Take initiative: Understands project goals and context, then proactively drives efforts to ensure successful outcomes.
• Communicate effectively: Uses clear and adaptable communication styles to foster trust and understanding among team members, ensuring alignment on objectives and expectations.
• Problem solve & adaptability: Remains calm and resourceful in uncertain situations, quickly devising effective solutions and adjusting plans as necessary.
• Plan strategically: Develops clear, actionable plans by evaluating options and identifying the best strategies to achieve project goals.
• Build cross-functional collaboration: Cultivates an inclusive team environment that values diverse perspectives, encourages collaboration, and supports each member’s contributions.
• Foster Growth: Embraces a growth mindset by taking on challenges that extend beyond comfort zones, mentoring team members, and advocating for their developmental needs.
• Drive stakeholder alignment: Works to create consensus among collaborators and stakeholders, clearly distinguishing essential components from optional ones to enhance project efficiency and impact.

How You’ll Grow

• Manage global projects that involve different regions and countries, helping you work with diverse teams and tackle international challenges.
• Oversee the end-to-end the process for priority projects, including timelines, budgets, and resources for marketing and brand campaigns 

Things You’ll Do

• Develop and refine the program and project management processes within the marketing team, fostering a culture of best practices, continuous improvement, and professional development in program management methodologies.
• Plan and execute integrated marketing initiatives that align all marketing activities across teams, improving overall campaign effectiveness.
• Increase accountability and coordination by defining clear goals and milestones for each program, implementing measures to analyze and optimize effectiveness, leading to better performance tracking.
• Strengthen partnerships across internal and external teams by establishing and maintaining relationships with partners, vendors, and marketing service providers to improve program execution and resource efficiency.
• Create visibility and improved communication by regularly updating senior management on program progress and outcomes, highlighting contributions to overall business goals for increased transparency and support.
• Mitigate risks by identifying potential blockers and issues early on and implementing strategies for mitigation to ensure projects stay on track and meet deadlines.
• Effectively prioritize activities, set deadlines with contributors, and ensure timely achievement of all project milestones, enhancing the quality and delivery of marketing materials.

What We’re Looking For On Your Resume

• 5-12 years of relevant experience in project or program management
• Experience or background in marketing preferred
• Familiarity with project management tools (e.g., Asana, Wrike, Workfront, Coda)
• Strategic Thinking: Ability to align marketing projects with overall business objectives and identify opportunities for innovation and improvement.
• Strong Communication Skills: Excellent verbal and written skills capable of translating complex ideas into clear communication for stakeholders.
• Analytical Skills: Proficient in data analysis, setting measurable goals, and adjusting strategies based on insights to drive decision-making.
• Cross-Functional Leadership: Experience in motivating and guiding team members while fostering a collaborative environment and resolving conflicts.
• Adaptability and Problem-Solving: Proactive approach to managing challenges and adapting to fast-paced marketing environments.

What You Should Know About This Team 

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
• Challenges excite us, as we view them as opportunities for growth and positive transformation.
• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favorite Perks and Benefits 

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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