Strategic Marketing Manager

Posted Yesterday
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Houston, TX, USA
In-Office
Senior level
Chemical
The Role
Lead product line strategy for catalyst solutions by driving market and customer insights, portfolio lifecycle management, R&D direction, value proposition and messaging, sales enablement, and product P&L. Manage branding, competitive intelligence, product launches, pricing and cross-functional alignment while supporting the Strategic Marketing Director and monitoring regulatory/HSE impacts.
Summary Generated by Built In

Are you ready to move your career forward and help shape our company’s and customers’ futures?

If you aspire to challenge yourself, work with the best in the industry and join a successful team where you can make a meaningful contribution, then we invite you to join us at Ketjen Corporation, a provider of advanced catalyst solutions to leading producers in the petrochemical, refining, and specialty chemicals industries. Together, we can create a legacy marked by innovation, excitement, and energy.

Knowledge and experience

  • University degree in Chemical Engineering, or equivalent through work experience
  • Minimum 5 years Product line Management and Marketing experience
  • Technical or scientific literacy and innovation management experience
  • Business acumen – Understand the impact of decision on business impact
  • Customer and market insights around the FCC business
  • Brand management and product positioning management
  • Solid background in SAP, cost models and economic evaluation
  • Outstanding communications and interpersonal skills
  • Ability to work independently, goal orientated

Key Focus/Responsibilities

  • Market and Customer Insight

Deep, decision‑ready understanding of markets, customers, and demand drivers

  • Portfolio Strategy & Lifecycle Management
    Optimize segment portfolio over time
  • R&D Direction & Innovation Returns
    Ensure innovation efforts translates to commercial advantage
    Manage business case
  • Value Proposition, Positioning & Messaging
    Manage branding and product placement in print media, digital media and conferences
    Create the product line marketing narrative and organize collateral to support narrative
  • Commercial Enablement & Market Execution
    Enable Sales in the selling process, understanding customer buying behavior
  • Financial Performance & Product P&L
    Manage economic outcome of the product line
    Price, CM strategy and execution
  • Governance, Alignment & Decision Ownership
    Drive alignment and decisions across functions
  • Maintain competitive intelligence database
  • Support Strategic Marketing Director in day-to-day business
  • Work with other product line managers to ensure a consistent approach for activities
  • Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management

Accountabilities

  • Product Line Strategy & Direction. 
    Alignment with market trends, financial goals, manufacturing assets and competitive behavior
    Product P&L, Price strategy and contribution margin   
  • Product portfolio and lifecycle accountability
    Ideation, New product development and introduction
    Product launch, drive market adoption and product phase out
    Portfolio optimization
  • R&D direction and outcomes
    Translate product line requirement into R&D actions
    Market implementation of new product developments
  • Market insight and track competitive activity
    Market segmentation and prioritization
    Track competitive positioning vis-à-vis competitive
  • Sales enablement and commercial execution of new product introduction
    Clear value propositions, technical positioning, competitive intelligence
    Capture customer/market feedback for strategy adjustment

Benefits of Joining Ketjen

  • Competitive compensation

  • Comprehensive benefits package

  • A diverse array of resources to support you professionally and personally.

Apply today and help Ketjen unleash the POTENTIAL of advanced chemistry for industries that power the world.

Skills Required

  • University degree in Chemical Engineering or equivalent experience
  • Minimum 5 years product line management and marketing experience
  • Technical or scientific literacy and innovation management experience
  • Business acumen and understanding of business impact
  • Customer and market insights around the FCC business
  • Brand management and product positioning experience
  • Solid background in SAP, cost models and economic evaluation
  • Outstanding communications and interpersonal skills
  • Ability to work independently and be goal oriented

Albemarle Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Albemarle Corporation and has not been reviewed or approved by Albemarle Corporation.

  • Retirement Support Retirement support is positioned as a standout element of the total rewards package, including a 401(k) with matching contributions and an additional automatic employer contribution with immediate vesting. This structure meaningfully boosts total compensation beyond base pay and is repeatedly emphasized as a differentiator.
  • Parental & Family Support Parental and family support appears robust, including up to 12 weeks of paid parental leave for either parent and financial support for adoption and surrogacy. Family-related programs extend into fertility and broader parenting support, reinforcing the depth of benefits beyond traditional medical coverage.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle benefits include dedicated wellness days, mental-health access with coaching and therapy support for employees and dependents, and a broad Employee Assistance Program. These offerings suggest the rewards package is designed to support health, resilience, and work-life needs alongside pay.

Albemarle Corporation Insights

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The Company
HQ: Charlotte, NC
3,821 Employees

What We Do

Albemarle Corporation (NYSE: ALB), headquartered in Charlotte, NC, is a global specialty chemicals company with leading positions in lithium, bromine, and refining catalysts. We power the potential of companies in many of the world’s largest and most critical industries, from energy and communications to transportation and electronics. Working with our customers, we develop and customize solutions using the finest technology and ingredients with the knowledge and know-how of our highly experienced and talented team of operators, scientists, and engineers. Discovering and implementing new and better performance-based sustainable solutions motivates all of us. We think beyond business-as-usual to drive innovations that create lasting value. Realize your POTENTIAL with Albemarle. At Albemarle, we believe that our people make us successful. It’s that simple. We embrace the diversity of experience, talent, and thought. We work hard to create an inclusive work environment that empowers you to openly and honestly communicate, create and innovate. Your career will reach an international reach from the United States to Australia. Your decision to join our team will be rewarded with a positive, team-oriented workplace that inspires personal and professional growth. We will make every effort to support your career goals and create opportunities for you to realize your full potential. This is our culture. This is our commitment. AS PART OF OUR GLOBAL TEAM, YOU’LL EXPERIENCE: • Competitive compensation and benefits • Hands-on technical experience • Job variety and career flexibility • Collaboration with seasoned employees at every level • A proven record of innovation • Company-wide focus on economic and environmental sustainability • Deep commitment to our communities, education and social development • Concern and compassion for fellow employees • Among the best safety records in the industry The bottom line: no matter where you apply your talent and training, Albemarle

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