Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
As the OEM Strategic Marketing Manager at Rockwell, you will shape and implement marketing strategies for the OEM/Machine Builder segment. You will focus on driving growth, strengthening OEM partnerships, and expanding market presence. We are looking for creativity and strong knowledge of the OEM landscape. You will lead marketing strategy and programs that increase demand and sales across all industry markets. Reporting to the Global OEM Strategy and Marketing Lead, you will collaborate globally with Regional Sales & Marketing, Industry Teams, Business Units, and Portfolio Marketing.
Your ResponsibilitiesOEM Marketing Strategy Development: Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs.
Market & Application Analysis: Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.
Partner Relationship Management: Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies
Product and Solutions Positioning: Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes.
Industry & Application Support: Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments
Program Execution Support: Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy.
Performance & Investment Tracking: Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.
Budget & Resource Coordination: Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation.
Cross-Functional Collaboration: Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.
Voice of Customer: Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign
Strategy support: Support development of the Rockwell Automation Industry Strategic Plan (BSR).
Bachelor's degree in relevant field
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Bachelor's degree preferably in engineering, MBA preferred
Typically requires 5+years of marketing experience in OEM marketing or product marketing
Substantial experience in the OEM space for the automation market, including selling to OEMs.
Experience developing and executing successful marketing strategies in the OEM segment.
5+ years of experience with the OEM industry, including key players and market trends.
In-depth knowledge of the Discrete, Hybrid, and Process sectors.
Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
To learn more about our benefits package, please visit at www.raquickfind.com.
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
This position is part of a job family. Experience will be the determining factor for position level and compensation,
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Skills Required
- Bachelor's Degree in Relevant Field
- Typically requires 5+ years of marketing experience in End-user/OEM Marketing/Strategy Development Roles
- Substantial experience in the OEM space for the automation market, including selling to OEMs
- 5+ years of experience with the OEM industry, including key players and market trends
Rockwell Automation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rockwell Automation and has not been reviewed or approved by Rockwell Automation.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, mental‑health support, disability and life insurance, and wellness resources. Multiple plan choices and supportive programs contribute to the package feeling well‑rounded.
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Retirement Support — Retirement benefits include a 401(k)/Retirement Savings Plan with employer matching that is positioned as a meaningful part of total compensation. These offerings reinforce longer‑term financial security as a core strength.
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Parental & Family Support — Paid parental leave was expanded and a paid caregiver leave was added, indicating clear support for family needs. These policies are complemented by flexibility signals and dedicated paid volunteer time.
Rockwell Automation Insights
What We Do
At Rockwell Automation, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive.
