Strategic Marketing Manager (ABM)

About Recurly:

Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue in 2023.

Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.

Join Recurly, a global leader in subscription management, as a Strategic Marketing Manager based in Medellín, Colombia. This is an exciting opportunity to report to the Director of Marketing Strategy and make a tangible impact on our business growth. You’ll manage high-profile programs, foster collaboration with internal and external partners, and drive exceptional marketing campaigns that deliver measurable results.

If you’re customer-centric, analytical, detail-oriented, and thrive in a fast-paced environment, we want to hear from you!

Responsibilities

• Lighthouse Program Management: Lead our flagship ABM initiative, focusing on high-value target accounts. Strategically allocate resources to maximize ROI for selected accounts. Collaborate cross-functionally to ensure program success.
• Account-Based Marketing (ABM): Develop and execute personalized campaigns for top-tier accounts. Continuously analyze performance metrics to optimize strategies.
• Partner and Customer Marketing Campaigns: Work with Key partners for 1:1/1:Many type activitiesNegotiate contracts with service providers to ensure budget efficiency and high-quality delivery. Work with Customer Success team to align customers with ABM initiatives (e.g. speaking opportunities, gifting, etc.)
• Market Research: Conduct detailed account and industry research to inform marketing strategies. Provide actionable insights that enhance decision-making.
• Content & Communication: Craft compelling, customer-centric messaging for campaigns. Ensure flawless communication in both written and spoken English.
• Efficiency & Responsiveness: Respond quickly to project needs, team inquiries, and market changes. Maintain high levels of productivity and attention to detail

Qualifications

• 3-5 years of proven experience in Account-Based Marketing (ABM). - 1:1 
• Exceptional written and spoken English skills.
• Strong analytical mindset and research capabilities.
• Excellent attention to detail and organizational skills.
• Customer-centric approach with a passion for delivering results.
• Ability to work effectively with partners and negotiate contracts.
• Proficiency in marketing tools and platforms.

What We're Looking For

• A team player who thrives in collaboration and understands the nuances of partner relationships.
• Someone with a proactive mindset who excels in fast-paced environments.
• A creative problem-solver who can think strategically and execute tactically.

As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]