Strategic Initiatives Senior Manager

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Los Angeles, CA, USA
Hybrid
149K-187K Annually
Digital Media • eCommerce • Gaming • Mobile • News + Entertainment
The world’s largest destination for all things anime.
The Role
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As a Strategic Initiatives Senior Manager, you will be responsible for initiative leadership across a diverse span of new business opportunities, help grow Crunchyroll, and build Anime fandom worldwide. This is an individual contributor role that is a critical part of our Emerging Business team, which includes Business Development, Games, and eCommerce.

You will join a small Strategic Initiatives team that builds new business lines within Emerging Business, and managing OKR planning. You will collaborate with cross departmental partners of all levels across the company, and will create executive-facing presentations. Success will be defined on a project by project basis, and will always include research, strategy setting, cross-departmental execution, and results.

  • Learn about new business areas within Emerging Business, including competitive landscape research and data analysis.
  • Create strategies to approach new business areas, in partnership with Strategic Initiatives leadership, and set metrics to define success, tied to Crunchyroll's goals.
  • Collaborate across departments to validate strategies, align business goals, and set execution plans.
  • Lead implementation of initiatives, including project tracking and cross departmental collaboration, and report on performance data and make go-forward recommendations for improvements.
  • Create executive-facing presentations to explain and support new business area strategies. Partner with the Finance team to create financial models and return on investment projections.

In the role of Strategic Initiatives Senior Manager, you will report to the VP, Strategic Initiatives.

We are considering applicants for the location of Los Angeles.

About You

We get excited about candidates, like you, because...

  • You have 8+ years of experience setting strategies for high-visibility initiatives and building them end-to-end, within a large-scale corporate environment.
  • You have experience working in consulting or finance at a top-tier professional services organization.
  • You value internal relationships and have experience working across departments and levels to achieve business results.
  • You have experience building presentations for C-level executives and are comfortable presenting to that audience.
  • You measure success through data and always look for ways to improve. You have experience managing financial forecasts and metrics-based goals.
  • Undergraduate degree, or equivalent professional services experience.

Nice to have:

  • You have earned an MBA degree.
  • You possess experience coordinating and managing corporate OKRs.
  • You have worked within the Games, Ecommerce, or Entertainment industry previously.
  • You are a passionate Anime fan.
About the Team

The Strategic Initiatives team reports into the Emerging Business organization, which covers Business Development, Games, and eCommerce. It is a small, high-performance team that sets strategy and facilitates cross-departmental execution for new business lines within Emerging Business. Additionally, Strategic Initiatives manages OKR planning for the Emerging Business organization. We help bring Anime to global fans in new, creative ways, acquiring and engaging Crunchyroll subscribers.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$149,206$186,507 USD
About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

What the Team is Saying

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The Company
Berlin, Germany
1,300 Employees
Year Founded: 2006

What We Do

At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.

Typical time on-site: 3 days a week
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