Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
ABOUT THE ROLE
We are looking for a Staff Product Manager, Digital Manga to lead strategy, vision, and roadmap development for our digital manga business. You will oversee end-to-end product experiences across mobile, web, and cross-platform integrations with an eye towards supporting user growth and engagement within the platform. We are seeking someone experienced in digital media, and accomplished at building global, scalable products that blend content and commerce--and if you passion for manga that's even better!
This Product Manager plays an important role in shaping the future of how fans experience manga digitally at Crunchyroll. It will work at the intersection of content, technology, and fandom with one of the largest anime and manga communities in the world.
You will report to our Director of Product Management. This is a hybrid position based in San Francisco. We work a hybrid schedule, in-office three days a week; Tuesday, Wednesday, and Thursday.
ABOUT THE TEAM
This is an exciting time to join Crunchyroll's Product Team. As we expand our global footprint, we're shaping the future of anime and manga fandom – across streaming, digital manga, e-commerce, events, and gaming. We are at the heart of building experiences that millions of passionate fans enjoy every day. We're on a mission to create anime-centered products that delight subscribers and bring fans closer to the stories, characters, and communities they love.
Our Digital Manga Product Management team is shaping the future of digital manga at Crunchyroll. In close partnership with our business and marketing teams, we guide the product roadmap that delivers a world-class digital manga reading experience to our passionate fan base.
IN THE ROLE
- Define the north star vision for the digital manga product within the broader streaming and fandom ecosystem.
- Develop the multi-year roadmap that integrates manga reading experiences, monetization models (subscription, microtransactions, bundles), cross-platform user journeys, and regional expansion.
- Collaborate closely with Engineering and development partners to turn a strong Product vision into reality by defining requirements, shaping scalable solutions, and delivering high-quality experiences that delight manga fans worldwide.
- Partner with executives and cross-functional leaders to align product strategy with business growth goals and fan engagement objectives.
- Collaborate with Product Management partners to create seamless discovery and crossover journeys between streaming, store, and manga products
- Partner with lifecycle marketing, CRM, and commerce to enable cross-sell, upsell, and retention campaigns.
- Define and track success metrics: engagement, retention, conversion, ARPU, opt-ins, etc.
- Continuously identify new growth opportunities through emerging technologies, user feedback, and competitive analysis.
- Lead Large, cross-functional initiatives.
- Possess a desire to move initiatives forward.
REQUIREMENTS
We get excited about candidates, like you, because…
- 7+ years of product management experience.
- Proven track record building and scaling consumer-facing digital products (media, publishing, e-commerce preferred).
- Strong understanding of monetization models (subscriptions, microtransactions, digital storefronts).
- Experience with global launches including localization, compliance, and regional user behavior differences.
- Background in cross-platform ecosystems (streaming, games, apps).
- Familiarity with structured data, personalization systems, or recommendations APIs.
- Strong data acumen with ability to design experiments and drive insight-driven strategy.
NICE TO HAVE
- Japanese language proficiency
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Top Skills
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
Gallery
Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
