The Role
Lead strategic communications and public affairs campaigns: develop messaging and plans across paid, owned and earned channels; brief delivery teams; embed evaluation frameworks; manage stakeholders to influence government and public audiences and measure campaign success.
Summary Generated by Built In
Are you a dog-loving strategic communications professional with experience planning captivating public affairs campaigns?
We’re looking for a Strategic Communications Manager to develop and deliver impactful marketing communications strategies and campaigns, with a particular focus on our public affairs activity.
We’re looking for a Strategic Communications Manager to develop and deliver impactful marketing communications strategies and campaigns, with a particular focus on our public affairs activity.
What does this role do?
As Strategic Communications Manager, you’ll:
- build strategic plans for key projects, scoping, and planning for communications across the marketing mix (paid, owned and earned channels), focusing on public affairs projects, as we strive to influence governments and engage the general public to improve animal welfare,
- shape key messages for campaigns, often distilling complex information into clear narratives, using evidence-based messaging frameworks,
- brief content delivery teams and channel leads on activity, closely monitoring to ensure assets and output are on time and to spec,
- embed evaluation frameworks from the very beginning of every campaign, ensuring success can be measured effectively.
Interviews for this role are provisionally scheduled for week commencing 27th July 2026 and will take place on Teams.
Could this be you?
To be successful in this role, you’ll have experience of leading strategic marketing and communications projects, utilising excellent project management and communication skills to deliver and shape compelling stories and campaigns. We’re particularly interested in hearing from candidates who’ve worked in the public affairs space previously, with the ability to engage both mass audiences and political audiences with our campaigns and public affairs messages. You’ll have excellent stakeholder management experience, as well as strong evaluation skills, with experience of using clear evaluation methodologies. A commitment to Dogs Trust and the work we do is essential.
About
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.
Skills Required
- Experience leading strategic marketing and communications projects
- Experience working in public affairs and engaging political and mass audiences
- Excellent project management skills
- Excellent communication skills and ability to shape compelling stories and campaigns
- Stakeholder management experience
- Strong evaluation skills and experience using clear evaluation methodologies
- Commitment to Dogs Trust and its mission
- Dog-loving or strong affinity for animal welfare
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The Company
What We Do
Dogs Trust is the UK's largest dog welfare charity, founded in 1891. Their mission is to ensure a better life for every dog by providing rehoming services, veterinary care, behaviour support, and education. Powered by a dedicated community of staff and volunteers, they work tirelessly to improve the lives of dogs across the UK and internationally, campaigning for better treatment and ensuring every dog receives the care and love they deserve.
