Strategic Brand Manager

Posted 4 Days Ago
Be an Early Applicant
Stockholm
Mid level
Logistics
The Role
The Strategic Brand Manager at Avery Dennison will enhance the brand's presence in the apparel industry by developing and implementing brand strategies, managing client relationships, overseeing sales activities, and analyzing brand performance. This role involves managing product development, conducting market research, and collaborating with marketing teams.
Summary Generated by Built In

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Learn more at https://apparelsolutions.averydennison.com/en

Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our Talent Acquisition team via [email protected].

Job Description

About the Role:

We're looking for a dynamic, self-motivated, and detail-oriented Strategic Brand Manager to make a significant impact on our brand's presence in the apparel industry. In this role, you'll use your expertise, creativity, and strategic thinking to drive business growth and client satisfaction. This position requires someone who can lead complex projects, define program needs, manage sales processes from start to finish, and build strong client relationships. You will play a key role in developing and implementing brand strategies that align with our overall business objectives.

Responsibilities:

  • Cultivate and strengthen client relationships by responding to inquiries and providing comprehensive information about our services.

  • Manage the product development process from initial client discussions to final product approval, launch, and order fulfillment.

  • Oversee all sales activities, including inventory tracking, client sales reporting, and product development monitoring using digital tools like Oracle SalesCloud, Oracle Commerce Cloud, Eloqua, and other pricing and product specification systems.

  • Develop and present global pricing proposals and manage price approvals in competitive bidding situations.

  • Stay informed about industry trends and product innovations.

  • Conduct market research and competitive analysis to identify opportunities and threats.

  • Analyze brand performance and provide recommendations for improvement.

  • Collaborate with marketing and communications teams to ensure consistent brand messaging across all channels

Qualifications

  • Experience in the apparel industry, product management, or similar roles.

  • Proven abilities in customer service, communication, and presentations.

  • Demonstrated success in managing multiple projects and meeting deadlines.

  • Proficiency in technical and digital tools, including Google Suite, ERP systems (Oracle preferred), pricing tools, and product/customer databases.

  • Strong data analysis skills to inform decision-making; comfortable with quantitative analysis and presenting data insights.

  • Skilled at building and maintaining positive relationships with clients and partners.

  • A flexible and adaptable approach with a desire to learn, grow, and take on new challenges within a global Fortune 500 company.

Additional Information

Additional information

Who we are! - Our Story:

Each of us, Every day! Eight Values. One Team!

We understand diversity and equal opportunities as enrichment for our future-oriented work at Avery Dennison. With us, teams are balanced and diverse. Because each of us is unique, and we appreciate bringing together different personalities and talents.

Avery Dennison is an equal-opportunity employer. You are interested in knowing more about our Diversity & Inclusion approach? Please go to averydennison.com/en/home/about-us/diversity-and-inclusion.html 

At Avery Dennison, we do what we love, and we love what we do - Just click here, and get us to know even better: Life @ Avery Dennison (linkedin.com/company/avery-dennison/life/emea)

Top Skills

Oracle
The Company
HQ: Glendale, CA
16,564 Employees
On-site Workplace

What We Do

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion.

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