Digital Brand Manager OC & FMS, Nordic

About us
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com
We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.
At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Digital Brand Manager Ostomy Care (OC) & FMS (Fecal Management System), Nordic, and you’ll do the same.

About the role:

You are a strategic brand manager and a leader who can build brand awareness while augmenting the brand value and the overall profitability in the Nordic region for the DtC segment. You will make decisions within the annual Nordic brand plan.

Your key duties and responsibilities:

• Develop and execute the Nordic Digital brand plan

• Expand the brand image, market share and improve the overall brand perception, by being a brand identity manager

• Optimize the patient/consumer journey by monitoring the cNPS (Consumer Net Promoter Score)

• Detect consumer painpoints and develop plans for corrective actions

• Develop and optimize digital platforms and DtC marketing campaigns (Set goals, Measure performance, Analyze results, Implement changes)

• Understand the behavior of the target audience and act as a brand solutions manager

• Maintain budgets, predict market trends and sales, along with assessing KPI and ROI

• Lead CIC team and optimise DtC / me+ platforms

• Lead DtC acquisition/nurturing brand campaigns by collaborating with teams across different verticals such as CIC, Global marketing, creative, legal, and so on

Key requirements:

• The brand manager should be flexible and easily adapt to the dynamic and transitional market of today

• Ability to think creatively and work cross-functionally within the brand manager job scope.

• Deliver consistent, clear brand DtC messaging, aligned with our global branding and strategy

• Develop digital platforms for effective HCP engagement e.g. homepage, ShowPad

• Develop and execute Nordic digital brand plan that drive expansion and growth

• Track campaign and launch effectiveness in CRM, ShowPad, TalkDesk, PowerBI, Google analytics.

• Digitally savvy and the ability to map / make the customer journey enriching

• Living up to the highest standards of ethics and compliance, following the European Medtech rules

Education/ Qualifications

Bachelor’s degree in business, marketing, or equivalent

General sales, marketing and digital experience from the health care industry

Travel Requirements

This position may involve travel up to 15% of the time, mostly within Nordics (Sweden, Norway, Finland, Denmark, Iceland) but European travel is expected. Most trips will include overnight travel.

Languages

Fluent English (Speaking, Writing and Reading)

Relevant Nordic language (Speaking, Writing and Reading)

Working conditions

Hybrid working – 2 number of days per week in the office in Solna, driven by business requirements as Convatec has a flexible approach to office working.

Principal Contacts

Internal: Nordic Sales and Marketing teams, HR Business partner, Commercial Director, Marketing Manager, Global Stakeholders, etc

External: Agencies

Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that’ll move you. 

#LI-MO1

#LI-Hybrid

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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