Strategic Accounts Manager

Posted Yesterday
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Madrid, Comunidad de Madrid, ESP
In-Office
Senior level
Real Estate
The Role
Manage and grow a portfolio of high‑value strategic clients by building senior relationships, executing account plans, identifying cross‑sell/up‑sell opportunities, supporting strategic pursuits, reporting on pipeline and performance, and driving cross‑functional collaboration to improve retention and revenue growth.
Summary Generated by Built In

Job Title

Strategic Accounts Manager

Job Description Summary

Job Description

#LI-DNIStrategic Accounts ManagerIncumbent Employee from a Client Transition

The Strategic Accounts Manager is responsible for managing and growing a portfolio of high‑value strategic clients, driving revenue growth, expanding wallet share, and strengthening client engagement across service lines, sectors, and geographies.

This role plays a key part in embedding a consistent and scalable approach to strategic account management across the region, supporting sales performance, and championing the use of self‑serve tools that enhance access to client insights. Operating under the guidance of the Head of Sales Enablement and working closely with the EMEA President of Strategic Accounts & Sales, the Strategic Accounts Manager collaborates cross‑functionally to support account planning, opportunity development, and best‑practice adoption across the business.

Key Responsibilities:Strategic Account Ownership
  • Manage a portfolio of strategic accounts, including direct ownership of high‑value and complex client relationships.
  • Build trusted partnerships with senior client stakeholders and decision makers.
  • Develop and execute proactive account plans to drive growth across service lines, sectors, and geographies.
  • Identify, activate, and track cross‑selling and upselling opportunities to strengthen client partnerships.
Sales Strategy & Client Development
  • Apply best practices in sales strategy, client engagement, account planning, and pipeline development.
  • Support strategic pursuits and complex client opportunities in collaboration with sector and service‑line teams.
  • Drive initiatives that improve client retention, satisfaction, and long‑term account growth.
Performance, Growth & Reporting
  • Monitor and report on account performance, sales activity, pipeline health, and revenue growth across the strategic account portfolio.
  • Ensure alignment of sales activity with regional and global strategic priorities.
  • Provide accurate forecasts, insights, and structured updates to senior stakeholders.
Cross‑Functional Collaboration
  • Act as a key point of contact between Strategic Accounts, Sales, Delivery, Operations, Marketing, and Executive teams for designated clients.
  • Facilitate strong cross‑functional collaboration to deliver integrated and seamless client value.
  • Connect business units to unlock cross‑sell opportunities and ensure coordinated client delivery.
Strategic Enablement & Insight Development
  • Maintain a high‑level view of strategic account performance, trends, and client needs.
  • Analyse client intelligence and market insights to identify new business development opportunities.
  • Contribute updates on pitching activity, key meetings, strategic initiatives, and emerging trends to Sales Enablement and leadership teams.
Platform & Tools Advancement
  • Champion the adoption and effective use of self‑serve solutions for accessing non‑confidential client insights.
  • Collaborate with OGT and Data & Analytics teams to enhance Client Intelligence and Sales Hub platforms.
  • Support the development and maintenance of centralised account plans, dashboards, and client contact platforms.
Marketing, Pursuit & Research Integration
  • Partner with Client Intelligence, Pursuit Strategy, and Bid & Pitch teams to deliver a coordinated, strategic business development approach.
  • Work with Business Development Services (BDS) and Research teams to develop client‑specific content, thought leadership, and targeted marketing initiatives.
  • Ensure timely and meaningful follow‑up on all client interactions to maximise engagement and opportunity generation.
Skills & Experience:
  • Strong experience managing strategic or key accounts within real estate, professional services, consultancy, or a related industry.
  • Proven ability to manage high‑value clients and drive growth across multiple service lines.
  • Excellent stakeholder management and relationship‑building skills at senior levels.
  • Strong commercial and financial acumen with a growth‑orientated mindset.
  • Exceptional communication, presentation, and influencing skills.
Please note: This is a direct search led by Cushman & Wakefield. We only work with recruitment agencies on our preferred supplier list, and only where a signed and in‑date agreement is in place and the agency has been directly instructed on the role by a member of our Talent Acquisition team. We do not accept speculative or unsolicited CVs submitted to any of our employees or outside of our agreed process. No agency fees will be payable in these circumstances.






Cushman & Wakefield is an equal opportunity / affirmative action employer. All qualified candidates will receive consideration for employment without regard to ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any other legally protected characteristic. Cushman & Wakefield is committed to equity in employment, and our goal is to have a diverse, inclusive and barrier-free workplace. If you are a person with a disability and need any other accessible accommodations during the hiring process, you are invited to bring this to the Talent Acquisition Advisor’s attention once they have made contact.



INCO: “Cushman & Wakefield”

Skills Required

  • Experience managing strategic or key accounts within real estate, professional services, consultancy, or related industry.
  • Proven ability to manage high‑value clients and drive growth across multiple service lines.
  • Excellent stakeholder management and relationship‑building skills at senior levels.
  • Strong commercial and financial acumen with a growth‑orientated mindset.
  • Exceptional communication, presentation, and influencing skills.

Cushman & Wakefield Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cushman & Wakefield and has not been reviewed or approved by Cushman & Wakefield.

  • Retirement Support A 401(k) with company match is consistently referenced as part of the package. Feedback suggests this provides a solid baseline for long‑term savings across many U.S. roles.
  • Leave & Time Off Breadth Paid time off and company holidays are regularly highlighted and described as a meaningful part of the offering. Feedback suggests time‑off benefits add tangible value alongside base pay.
  • Parental & Family Support Paid parental leave for primary and secondary caregivers, plus backup care and wellbeing resources, are described as available. These offerings indicate a supportive approach to family needs in many roles.

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The Company
HQ: Chicago, IL
53,000 Employees
Year Founded: 1917

What We Do

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2019, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services.

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