WHBF/KLJB is looking for a Strategic Account Manager to join our team in the Quad Cities. The Strategic Account Manager is a leader in our client service team and will help maintain and grow new business by developing client focused marketing strategies and enhanced client support. You will work in cooperation with our Account Executives to grow digital advertising revenue from our existing client base using Nexstar’s full suite of digital products. As a lead digital specialist, you will coordinate with our Sales Managers and Director of Sales to meet our overall digital revenue goals. We’re looking for someone who is a team player at heart—someone who is eager to win together.
Responsibilities:
- Develops and executes sales strategies which result in exceeding revenue targets in digital revenue.
- Identifies strong prospecting categories and assists the sales team with compelling talk tracks that get their foot in the door.
- Conducts client discovery meetings and detailed data analysis to provide actionable insights and recommendations for both short-term and long-term digital strategies.
- Evaluate KPIs, monitor and optimize campaign performance, and clearly communicate performance metrics to advertisers, ensuring they gain maximum value from their investments.
- Crafts complex strategies and breaking them down into simple, understandable concepts.
- Develops and cultivates client relationships alongside Account Executives.
- Drives new business development and active account growth.
- Supports the training and development of sales professionals.
- Performs other duties as assigned.
Requirements & Skills
- Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more.
- Strong knowledge and practical application of digital media targeting capabilities and analytics.
- Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format.
- Solid time management skills, consistently meets deadlines.
- Effective problem solving, relationship building and communication skills.
- Knowledge of media plans, advertising marketplace, and key competition.
- Can excel in a fast-paced, revenue-driven sales environment.
- Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software.
- Professional appearance is a must.
- Reliable transportation, valid driver’s license and a satisfactory driving record.
Salary Range: $40K to $65K + (Salary + Commissions + Bonus)
Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
