Storyteller – Brand & Content

About the Role

At Loom Solar, we believe people don't buy solar panels—they buy freedom from electricity

bills, energy independence, and a better future for their family.

We are looking for a Storyteller who can turn complex solar technology into simple,

emotional, and engaging stories that millions of people want to watch, share, and remember.

This person will become the voice of Loom Solar across YouTube, Instagram, LinkedIn, X,

podcasts, and other digital platforms.

The ideal candidate understands how to combine psychology, business, filmmaking, and

storytelling to build India's most loved home energy brand.

Mission

Build Loom Solar into India's most trusted home energy brand by creating stories that

educate, inspire, and influence millions of homeowners, dealers, distributors, installers, and

entrepreneurs.

Key Responsibilities

1. Build Brand Stories

• Create compelling stories around customers, dealers, distributors, and installers.

• Turn real customer experiences into viral content.

• Simplify technical concepts into relatable stories.

• Develop a consistent Loom Solar brand narrative.2. Content Strategy

• Create storytelling content for:

o YouTube

o Instagram Reels

o LinkedIn

o Facebook

o X

o Podcasts

o Website

o Email campaigns

• Plan a monthly storytelling calendar aligned with product launches and campaigns.

3. Founder Storytelling

• Write speeches, interviews, podcasts, and social posts for the founder.

• Identify founder experiences that inspire entrepreneurs and customers.

• Build the founder into a thought leader in renewable energy.

4. Customer Storytelling

Develop stories such as:

• Family saves ₹50,000 annually with solar.

• Village becomes energy independent.

• Dealer grows from ₹10 lakh to ₹5 crore.

• Installer transforms his livelihood.

• Homeowner achieves uninterrupted power backup.

5. Script Writing

Write scripts for:

• Product launch videos

• Documentary-style films

• Customer testimonials

• Dealer success stories

• Recruitment videos

• Employer branding

• Sales campaigns

• Training content

6. Research

Study:• Viral storytelling trends

• Consumer psychology

• Renewable energy market

• Competitor campaigns

• Indian cultural insights

• Audience behavior across digital platforms

7. Collaboration

Work closely with:

• Video production

• Design

• Sales

• Product team

• Dealer network

• Customer support

• Founder

• Performance marketing

Key Deliverables

Every month:

• 20–30 short-form story videos

• 4–8 YouTube story videos

• 10 customer success stories

• 5 dealer success stories

• 4 founder videos

• 8 LinkedIn storytelling posts

• 2 documentary-style brand films

• Story bank with 100+ customer and dealer narratives

Storytelling

• Emotional storytelling

• Narrative building

• Story structure

• Character development

• Script writing• Brand storytelling

Marketing

• Consumer psychology

• Branding

• Digital marketing

• Content strategy

• Social media growth

• Personal branding

Creative

• Copywriting

• Interviewing

• Creative thinking

• Visual storytelling

• Documentary thinking

Tools

• ChatGPT

• Notion

• Google Workspace

• Canva

• Adobe Premiere (basic understanding)

• CapCut

• AI video tools (Runway, Veo, etc.)

What we offer?

Freedom : We allow you freedom to “follow your passion”

Opportunity to work with India’s fastest growing SMB Company

Regular Training of Professional Skills such as Leadership, Problem Solving and Product

offerings.

Multifold chances increase to build the career in Solar Energy Sector

Exponential Growth in Salary and other remuneration

Great learning curve and hand on experience with leadership team about solar in future