Your role
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Drive initiatives to identify and implement helpful digital tools and inspiring guidelines, supporting teams worldwide in the creation of Live Brand Experiences (Events and Trade shows) for ZEISS
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Collaborate with marketing teams to optimize and expand the digital landscape of tools and guidelines, to meet their evolving needs and to inspire outstanding live brand experiences for ZEISS
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Support the development and implementation of guidelines and training contents for new tools as well as communication activities supporting their global implementation
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Operational Tasks: Maintain Guidelines, Training contents and tools and advise teams in planning and executing digital events based on our tool landscape
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Exploring industry trends and best practices: Identifying relevant developments in digital brand experiences for Live Events, sharing insights with teams, and integrating key innovations into the experience and the toolset
Your profile
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Bachelor’s degree in in the field of marketing, business or in a comparable field
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Willingness to pursue a job-integrated Master’s degree
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You have experience in Digital Events / Online Marketing
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You are interested in digital technology and digital experiences
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Optimally you already have experience within virtual event formats of any kind
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You will need project management skills and English language skills
Your ZEISS Recruiting Team:
Franziska Gansloser
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What We Do
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023). With around 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Data privacy: www.zeiss.com/data-protection Imprint: http://zeiss.com/publisher This is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette
