The Role
Lead EMI business growth in the assigned city/state by expanding merchant EMI acceptance (offline and online), recruiting and coaching sales teams, setting targets and market coverage, driving merchant onboarding for EMI products, monitoring activation/conversion/usage metrics, conducting audits, collaborating with Product/Risk/Ops, building stakeholder relationships, ensuring compliance, and traveling extensively.
Summary Generated by Built In
Job Title: City Head – EMI Business
About Us:
Paytm is India’s leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services.
Paytm Payments Services Limited (PPSL) owns and operates the payments and merchant acquiring business for Paytm. The company is headquartered in Noida, Uttar Pradesh, and is backed by leading global investors.
Reporting Matrix:
The role will report to the National Sales Manager and will have around 4–5 direct reportees, with a larger team of 1000+ members down the line.
Job Description:
Drive EMI business growth and market share in the assigned city/region
Build and expand merchant EMI acceptance network (offline + online)
Ensure strong visibility and adoption of EMI solutions across merchant outlets
Identify, recruit, and manage a high-performing sales team to drive EMI penetration
Coach and mentor team members to improve productivity, capability, and execution
Plan market coverage, span, and geography allocation for City Managers / ASMs / TLs / FSEs
Design and communicate clear targets and execution plans to minimize gaps in delivery
Drive merchant onboarding for EMI products (card EMI, no-cost EMI, device financing, etc.)
Monitor key business metrics: activation, conversion, EMI usage, and merchant productivity
Conduct audits and validations on merchant onboarding and sales quality
Ensure consistent on-ground presence of team for acquisition and usage growth
Collaborate with internal teams (Product, Risk, Ops) to improve EMI offerings and processes
Build strong relationships with key stakeholders, large merchants, and channel partners
Ensure compliance with internal policies and regulatory guidelines
Key Requirements:
Proven experience in EMI / lending / payments / financial services sales
Strong understanding of merchant acquiring, consumer financing, and EMI products
Experience in managing large on-ground sales teams and distribution networks
Strong leadership, coaching, and team-building skills
Ability to drive execution in a high-growth, target-driven environment
Excellent stakeholder management and problem-solving skills
Willingness to travel extensively within the assigned geography
Strong networking and relationship-building capabilities
Skills Required
- Proven experience in EMI, lending, payments, or financial services sales
- Strong understanding of merchant acquiring, consumer financing, and EMI products
- Experience managing large on-ground sales teams and distribution networks
- Strong leadership, coaching, and team-building skills
- Ability to drive execution in a high-growth, target-driven environment
- Excellent stakeholder management and problem-solving skills
- Willingness to travel extensively within the assigned geography
- Strong networking and relationship-building capabilities
- Ensure compliance with internal policies and regulatory guidelines
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The Company
What We Do
Paytm Payments Services Limited (PPSL) is a wholly owned subsidiary of One97 Communications. It is a technology company that provides digital payment solutions, including payment gateways, and financial tools for businesses in India. Its mission is to drive financial inclusion by empowering online brands, startups, and small merchants to accept digital payments and manage their business operations efficiently through robust, secure, and reliable technology.
