State Director, Cheer (Northeast)

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

JOB TYPE: Full Time

LOCATION TYPE:  This job operates in a hybrid between a home office environment and in school, community, and event environments.

JOB LOCATION DETAILS:  Northeast - New York

COMPENSATION: The salary range for this job is $51k- $55k plus the possibility of additional performance-based incentives. 

Pay will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

WORK HOURS: Monday through Friday between 9am - 5pm Eastern Time with the ability to travel regularly and to work evenings/weekends, as needed

TRAVEL REQUIREMENTS: Travel within territory is expected including customer visits, conferences, events, and championships.

HOW YOU WILL MAKE AN IMPACT

A Varsity Spirit State Director role is key to Varsity’s camp and competition success and is responsible for developing and executing a plan to achieve sales goals, recruit strategic university partners, and work with state associations to grow cheer and dance participation

A Varsity Spirit Fashion Sales Representative will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.

SPIRIT – PASSION – INNOVATION – RESPECT – INTEGRITY - TRANSPARENCY

WHAT YOU WILL DO

• Build and maintain key customer relationships and direct customers into appropriate camp and competition products and services that meet customers’ unique needs and achieve territory sales targets
• Identify key strategic university partners within territory and build relationships to leverage universities for camp locations, staff recruiting, and cheer and dance advisory needs.
• Develop state association relationships with overall goal to create a safe environment that encourages cheer and dance participation
• Promote camps and events in coordination with marketing and sales support; includes engaging customers on social media and using branded company social accounts
• Work with apparel reps and summer camp instructors to grow camps, clinics, and events
• Perform competitive market analysis and adapt strategic plans to local market conditions
• Coordinate with Staffing Directors, Regional Manager and University Relations on set-up and advertising of all camps, clinics, and conferences, including new location planning
• Determine key athletic director conferences and ensure appropriate Varsity Spirit presence
• Help facilitate staff recruiting and staff training events
• Support development of camp and clinic educational curriculum
• Research new customers and update existing customer contact information in CRM
• Product & services knowledge, promotion & consultation
• Meet & exceed assigned territory sales targets
• Prospect power – build rapport
• Build & maintain key customer relationships
• Identify & offer personalized customer solutions
• Travel to appointments, meetings, and events within the territory
• Excel in a work from home environment
• Recruiting for summer camp brands

QUALIFICATIONS

Knowledge/Skills/Abilities:

• Business acumen and adaptability to take high-level direction and use judgement to find best products and services for customers
• Proactive planning & presentation skills to create and build territory plans that meet sales goals and strategic objectives
• High-level of professionalism and business acumen especially when dealing with large, sophisticated partners at universities and state associations
• Time management and organization skills to independently balance and work on multiple tasks/projects concurrently
• Strong communication and interpersonal skills
• Customer service orientation to build and retain strong business relationships
• Technical skills [Microsoft Office, Salesforce]
• Strong knowledge of cheer/dance programs is preferred
• Ability to generate leads, forecast sales cycle, anticipate problems, and create effective solutions, with an aspiration to meet and exceed sales goals
• Cultivate an in-home office that is distraction-free
• Ensure reliable travel for regular face-to-face touch points

Education/Experience:

• High school diploma or GED
• Experience in administrative support role for at least 2 years.
• Bachelor’s degree in business, marketing, or education (preferred)
• Cheer or Dance experience (preferred)
• Camp experience (preferred)

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting and/or standing at a desk and working on a computer with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary.
• Travel days require movement to and from location, ability to drive distances in a vehicle, physically lift luggage via air travel, and some general lifting of materials, boxes, etc. for setting up booth displays at camps, competitions, and conferences. Office days are largely sedentary performing computer work.

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Eligibility for company-sponsored benefits is determined by scheduled work hours, and the terms of the applicable benefit plans. Benefit offerings and eligibility requirements may vary by position and are subject to change in accordance with plan documents and applicable law.

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.