Startups Marketing Manager, LATAM

Job Description

Zendesk for Startups is a business initiative at Zendesk focused on helping startups drive growth and prepare for scale by creating great customer experiences with Zendesk products. Zendesk has more than 160,000 customer accounts globally, and we’ve been working with the world’s most disruptive startups since their early stages, like Slack, Uber, Instacart, Coinbase, Nubank, Limebike, and Deliveroo.

As the Startups Marketing Manager, you will lead Growth Marketing initiatives across both digital and field channels to drive adoption and engagement among startups in the Brazilian ecosystem. You will design and execute innovative marketing campaigns and programs that generate awareness and drive demand for Zendesk among the region’s most promising startups.

This role requires a deep understanding of startup ecosystems, as well as experience with performance marketing, event execution, and field marketing tactics. You will collaborate closely with internal stakeholders, including our regional sales teams, the global Zendesk for Startups team, and external partners, to deliver impactful marketing strategies that resonate with startup founders and their teams.

Your responsibilities will include managing marketing initiatives such as field events, thought leadership content, online advertising, and strategic sponsorships to strengthen Zendesk’s presence in the startup community. Success in this role will require creativity, strategic thinking, and the ability to analyze campaign performance to refine and scale efforts.

The successful candidate will thrive in a fast-paced environment, possess a blend of data-driven decision-making and creative problem-solving, and have a proven track record of building growth-focused marketing programs tailored to startups and their unique challenges.

Responsibilities:

• Develop and implement top-of-funnel strategies that generate a robust pipeline of startup applications to the Zendesk for Startups program, leveraging both online and offline channels.

• Plan, execute, and measure impactful field marketing activities, such as startup ecosystem events, workshops, and sponsorships, to establish Zendesk as the go-to customer experience platform for high-growth startups.

• Collaborate with internal cross-functional teams, including sales, product marketing, and global startups teams, to ensure alignment of marketing strategies and execution with regional growth objectives.

• Establish Zendesk’s thought leadership by producing and distributing high-quality content, such as case studies, blog posts, and founder-focused resources, to build trust and credibility in the startup ecosystem.

• Help define and refine the regional growth marketing strategy by staying ahead of startup ecosystem trends, identifying new opportunities for engagement, and continuously iterating on marketing approaches to stay relevant and competitive.

Requirements:

• Based in São Paulo, Brazil

• 4-6 years of related work experience

• A passion for technology, startups, and creating impactful marketing strategies to support other businesses as they grow

• Immersed in the regional startup ecosystem, with an understanding of key players, ecosystem dynamics, and emerging trends within the region

• Proven experience in executing marketing campaigns (digital and field) with measurable results, including event management and content creation

• Demonstrated analytical skills, with the ability to measure campaign performance, program impact, and marketing ROI

• A proactive, independent self-starter who thrives in a high-growth, fast-paced environment where priorities can shift quickly

• Superior verbal and written communication skills, with the ability to craft compelling narratives and deliver presentations effectively

• Fluency in English and Portuguese is required

Nice to haves:

• Subject matter expertise on managing customer support and/or sales teams

• Experience as a founder, at an accelerator or venture capital firm

Who you are:

• Passionate about startups and the venture ecosystem 

• Team Player

• Able to innovate in rapid cycles and test solutions to learn what works, then feed insights into a long-term foundation

• Be comfortable working in a dynamic, fluid working environment

• Authentic, extremely self-motivated and success-driven

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.