Startup Content Strategy Associate

At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.

Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.

Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Why is this role important at Infobip?

The Startup Ecosystem Team at Infobip is responsible for managing our startup program, its partners, and startup clients.

The main task of the team is to maintain good relations with our startup clients, successfully onboard them to our products and services, scout new members with high growth potential, and help the startup clients with other benefits of the program – content, marketing, mentors, events, funding etc.

As a Startup Content Strategy Associate you will work under the supervision of a mentor and senior team members who will help you create high-quality, engaging and informative content. Your excellent writing skills and enthusiasm for creating compelling content, and passion for innovation will contribute to our startup content efforts and drive awareness of our startup program. You will collaborate with the rest of the team, SEO experts, and the web team to deliver impactful content across various platforms.

Responsibilities:

• Produces well-written and original content, including blog posts, website copy, and email campaigns, under the guidance of senior team members.

• Executes the content strategy for Infobip Startup Tribe members: operational emails, newsletters, reports, social media content

• Conducts thorough research on startup ecosystem trends, target audience (startup) preferences, and competitors to develop content that meets the needs of our audience.

• Applies SEO best practices and keyword research to enhance the discoverability and search rankings of our content.

• Collaborating with our senior content stategy writer to edit and refine content, ensuring accuracy, grammar, and adherence to the Startup Tribe brand guidelines.

• Monitors content performance metrics and provide insights to improve content effectiveness.

• Ensures templates and reports quality on a regular basis

• Collaborates with Product Development on creating Startup Tribe content including case studies, data-driven blog posts, and pdfs

• Collaborates with the Marketing team on content distribution

• Writes Startup Tribe Success Stories and blog articles

• Collaborates with the Developer Experience teams in creating and sharing content

Qualifications:

• A bachelor's degree in philology, journalism, communications, marketing, economics or another social science or humanities related field

• Exceptional writing and grammar skills

• Familiarity with SEO principles and an eagerness to learn and apply SEO best practices

• Knowledge of content marketing trends and strategies

• Strong attention to detail and the ability to meet deadlines

• Quick at learning content management systems (CMS) and basic image editing tools

• Personal attributes:

• Enthusiasm for writing and social media: A passion for writing and creating compelling content

• Willingness to learn: A proactive attitude toward learning and growing as a content writer

• Team player: A collaborative approach to work, supporting the team's goals

• Adaptability: Ability to embrace feedback and incorporate it into content improvement

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