Staff UX Researcher

This is one of the highest-leverage quantitative research roles in the marketplace space right now. Here’s what you need to know before reading further.

• Greenfield scope — you’ll co-create the quantitative research roadmap, not inherit one.

• Pricing research at marketplace scale, a rare and technically rich problem space spanning guest behavior, host decision-making, and competitive dynamics.

• Strategic seat at the table, Turo’s CEO is a strong advocate for research, and researchers are regularly invited into cross-functional leadership groups.

• A close-knit team with a strong reputation as a high-performing, collaborative team across the organization. 

• AI on your terms, no mandated tools; the team defines its own practice.

• Lead quantitative research across product, design, marketing, and strategy functions.

• Shape product roadmap decisions and strategically de-risk investments before they’re made.

• Translate complex findings into narratives that move product, design, business, and leadership audiences.

• Mentor the research team and help define the future of quantitative practice at Turo.

Research at Turo isn’t a support function, it’s a strategic one. Embedded within the product and design organization, research is playing a core role in identifying and de-risking the opportunities that will define our next chapter, from pricing and marketplace dynamics to new revenue growth opportunities.

The team has earned a strong external reputation, with members speaking at The Learners Research Week, Sprig, and EPIC, and our guest segmentation work recently was nominated as a finalist for the 2026 ESOMAR Outstanding Contribution Award.

Turo is reinventing rental to unlock independence for all, with hundreds of thousands of vehicles listed by a vast network of local hosts across the United States, Canada, United Kingdom, France, and Australia. By removing the hassles and rigidity of the traditional rental experience, Turo lets customers choose the exact vehicle they want, pick it up where they want, and keep it for as long as they need.

See what we’re building: Turo — Rent a Car from Real People.

You'll work across some of our most strategically important domains, where you'll be our first researcher with a focus on pricing and marketplace dynamics. Pricing is one of the most powerful levers we have for driving guest demand and conversion, and it’s one of the most complex: because Turo is a peer-to-peer marketplace, hosts set their own prices, which means the research spans guest value perception, host pricing behavior, competitive positioning, and booking funnel merchandising. This is a problem space many quant researchers never get to work in.

• Lead quantitative research across pricing and marketplace domains, including guest willingness-to-pay, price elasticity, value perception, and host pricing behavior and decision-making.

• Partner with product management, design, data, marketing, and strategy on research that informs product roadmaps, product development, and growth strategies.

• Shape product roadmap decisions by bringing quantitative evidence to bear on prioritization, sequencing, and strategic bets and by de-risking investments before they are made.

• Design and execute large-scale studies: surveys, conjoint analyses, experiments, A/B tests, and behavioral data analyses.

• Partner with Data Engineering and Analytics to establish pipelines, instrumentation, and logging infrastructure that supports research at scale.

• Translate complex quantitative findings into compelling narratives that drive alignment across product, design, business, and leadership audiences.

• Leverage AI-assisted tools to accelerate research velocity and help establish team standards for when and how to trust AI-generated outputs.

• Mentor other researchers on quantitative methods, experimental design, and statistical rigor, and contribute to team playbooks and infrastructure.

• Flex into qualitative methods (i.e. interviews, usability studies, or mixed-methods triangulation, etc.) when the question calls for it.

These are the things we’re looking for. If you don’t check every box but believe you’re the right person for this role, we’d still love to hear from you.

• 8+ years of professional research experience, with at least 4 years of quantitative UX research on consumer software across multiple surfaces (Desktop, Mobile Web, iOS, Android).

• A strong portfolio of quantitative studies that demonstrably shaped product strategy and roadmap decisions — not just informed them.

• Deep expertise in experimental design, survey methodology, statistical analysis, and behavioral data analysis.

• Proficiency in R, Python, and/or SQL; experience analyzing large datasets and surfacing actionable patterns.

• Experience with pricing research methods (conjoint, van Westendorp, willingness-to-pay, elasticity modeling) a core skill for this role, not a bonus.

• Experience conducting research on a two-sided marketplace, platform, or peer-to-peer product.

• Experience partnering with Data Engineering or Analytics teams on instrumentation, logging, or pipeline work.

• Demonstrated fluency with AI-assisted research tools and a considered point of view on their appropriate use.

• Exceptional storytelling skills, able to translate quantitative complexity into narratives that land with PMs, data scientists, and executive audiences alike.

• Strong stakeholder management, including the ability to push back with confidence and redirect scope when priorities demand it.

• A primary identity as a quantitative researcher, with comfort flexing into qualitative methods when the question calls for it.

• Bachelor’s degree required in a relevant field.

• Masters or PhD in Human-Computer Interaction, Psychology, Data Science, Statistics, Behavioral Economics, or a related field.

• Experience in transportation, travel, mobility, or marketplace/growth-focused product teams.

• Familiarity with causal inference methods (diff-in-diff, regression discontinuity, propensity score matching).

• A history of mentoring other researchers on quantitative methods.

For this role, the target base salary range in San Francisco is $212,000-$265,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursday. Turo considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Turo offers.

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We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at [email protected]. Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].