Staff Software Engineer, Media Products

Meet Fetch Engineering:

At Fetch, our engineering philosophy emphasizes innovation, adaptability, and informed decision-making. Our engineers thrive in complex environments, making decisions based on critical thinking and data, even in uncertain situations. We value proactive problem-solving and focus on driving impactful results while maintaining high technical standards. You will work alongside talented engineers who are dedicated to pushing the boundaries of technology and encouraging each other to excel. We understand that Fetch may not be the right fit for everyone, but if you're passionate about solving challenging problems and navigating intricate systems, Fetch could be a great place for you.

About the Role:
At Fetch, we’re building a media strategy where partners can engage with our platform through paid media placements, including static image content and video. As we scale our media offerings, we're seeking a Staff Engineer with deep expertise in AdTech and media product development, especially within mobile consumer applications. This role will be pivotal in shaping Fetch’s ad infrastructure, working closely with internal teams to drive the evolution of our platform’s media strategy.

We are enhancing our ad serving capabilities and building our own Ad Server. We’re looking for someone with hands-on experience in this space—someone who understands concepts like frequency capping, audience distribution, and the full scope of delivering ads effectively in a mobile-first environment. Ideally, this engineer also has insights into how media strategy intersects with Marketing Mix Modeling (MMM) and broader advertising ecosystems.

Responsibilities:

• Lead the development of Fetch’s media products, including static image and video ads, integrating them seamlessly into our mobile consumer platform.
• Drive the implementation of ad tracking and measurement capabilities to ensure accurate impressions and audience metrics.
• Collaborate with cross-functional teams, including marketing, product, and data science, to define and optimize ad serving logic, improving user experience while maximizing ad effectiveness.
• Own the development and enhancement of Fetch’s custom Ad Server, incorporating key features like frequency capping, audience segmentation, and creative optimization.
• Leverage your understanding of AdTech principles to ensure ads are delivered efficiently, meeting the unique performance requirements of a high-traffic, mobile-first environment.
• Help shape and refine our media strategy with a focus on monetization, personalization, and user experience, balancing the needs of our partners and users.

In your toolbox (Minimum Requirements):

• 5+ years of experience in building and scaling media products, with specific experience in AdTech for consumer-facing mobile applications.
• Deep understanding of ad serving technologies, including experience with Ad Servers, DSPs, and SSPs.
• Proficiency in one or more backend programming languages (e.g., Python, Java, Go) and experience with cloud infrastructure (AWS or similar) to handle ad distribution at scale.
• Hands-on experience with audience segmentation, frequency capping, and optimizing ad delivery to ensure relevance and engagement.
• Ability to apply media and advertising analytics to drive decision-making, with an understanding of how Marketing Mix Modeling (MMM) and other analytical frameworks tie into media strategy.
• Experience working in a high-scale production environment, particularly with large mobile user bases, ensuring robust and performant ad delivery systems.

Nice to Have:

• Experience with video ad products, especially within the context of a mobile-first app environment.
• Knowledge of programmatic advertising and optimization techniques for mobile ad placements.
• Understanding of emerging trends in privacy and data protection, including how these affect ad delivery and targeting strategies in mobile apps.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We also offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break. 
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. 
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.