Staff Software Engineer, Frontend

Posted Yesterday
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San Francisco, CA
In-Office
241K-284K Annually
Senior level
Beauty • Enterprise Web • Fintech • Payments • Software
The platform powering success.
The Role
As a Staff Frontend Engineer, you'll architect scalable frontend components, lead technical direction, and enhance developer workflows while integrating AI tools at GlossGenius.
Summary Generated by Built In

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools, including booking and scheduling, marketing, analytics, payment processing, and much more.

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

GlossGenius has been empowering independent entrepreneurs in the beauty and wellness space to pursue their dreams and successfully grow their businesses. As we continue to scale, we're strengthening our App Platform team. This team is foundational to everything we build — from enabling developer velocity to ensuring web reliability and performance at scale.

As a Staff Frontend Engineer on the App Platform team, you will play a leading technical role in shaping our web platform at GlossGenius. We are not owners of individual features but enablers of scalable, consistent, and high-quality engineering. Our scope includes shared UI frameworks, component libraries, tooling, and release infrastructure — we are building the platform that product teams rely on to deliver value. We also believe AI is a force multiplier for great engineering, and we're actively embedding AI-powered tooling and practices into how we build and ship software. Our mission is to provide the foundation that helps every team move faster, build better, and scale with confidence.

You must be commutable to our NYC or SF headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

  • Architect and drive the development of scalable, reusable frontend components and shared libraries that power GlossGenius web applications.
  • Define and lead the long-term technical direction of our web platform, including framework decisions, architecture patterns, and developer experience.
  • Partner closely with product managers, designers, and engineering teams across the org to align on and deliver a cohesive, high-quality web experience.
  • Set the standard for frontend best practices — including code quality, accessibility, performance optimization, and design system consistency — and actively raise the bar across engineering.
  • Own and drive improvements to frontend tooling, build pipelines, and developer workflows to increase velocity across engineering teams.
  • Champion the adoption of AI-powered development tools (e.g. Cursor, GitHub Copilot) and help establish best practices for how engineers at GlossGenius leverage AI effectively and responsibly.
  • Serve as a technical leader and go-to resource in code reviews, architectural decisions, and cross-functional technical discussions.
  • Identify systemic problems and proactively propose and implement solutions that have broad impact across multiple teams.
  • Contribute to mobile efforts where applicable, lending your frontend expertise to ensure consistency across web and mobile surfaces.

What We’re Looking For

  • 7+ years of professional frontend engineering experience, with a strong focus on web, and a track record of leading high-impact technical work.
  • Deep expertise in React and JavaScript, with a strong command of modern frontend architecture and patterns.
  • Strong proficiency in TypeScript, CSS-in-JS, and responsive/adaptive design principles.
  • Proven experience building and evolving component libraries, design systems, or shared UI frameworks at scale.
  • Deep understanding of web performance — bundle optimization, lazy loading, rendering strategies, Core Web Vitals, and profiling.
  • Hands-on experience with AI-assisted development tools (e.g. Cursor, GitHub Copilot) and a genuine enthusiasm for using AI to accelerate engineering productivity.
  • A forward-thinking mindset around AI — someone who actively explores how emerging tools and workflows can improve how teams build software, and can help shape those practices org-wide.
  • Ability to work with a high degree of autonomy, driving projects from ambiguous problem statements to polished, production-ready solutions.
  • Strong verbal and written communication skills, with the ability to influence technical direction and align stakeholders across teams.
  • Familiarity with React Native or cross-platform mobile development is a plus, but not required.

Benefits & Perks 

  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially or fully covered by GG
  • In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
  • Fertility and adoption benefits via Carrot
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support

The starting base salary for this role in New York, California, and Washington is between $241,000-$284,000+ target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions
If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired. 

GlossGenius may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.

Top Skills

Ai Tooling
Css-In-Js
Cursor
Github Copilot
JavaScript
React
Responsive Design
Typescript

What the Team is Saying

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The Company
HQ: New York, NY
250 Employees
Year Founded: 2017

What We Do

GlossGenius is one of the fastest growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day.

Why Work With Us

We have product-market fit and a passionate customer base.The opportunities ahead are limitless. Our culture is empowering, fast-paced, and challenging. If you're seeking an intellectually curious workplace with space to learn and grow, you're in the right place.

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GlossGenius Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

GlossGenius is committed to a collaborative environment where employees have flexibility in work arrangements, while also maintaining a headquarters in New York City. Our NYC-based employees work onsite 2 days a week in our beautiful USQ office.

Typical time on-site: 3.5 days a week
HQNew York, NY
Located in the heart of SoHo, the GlossGenius office is in an area with plenty of coffee shops, bars, restaurants, and stellar subway access.

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