Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
We are seeking a hands-on Senior Manager, Financial Planning & Analysis (Marketing & Growth) to lead budget ownership, expense management, and performance oversight across our global Marketing organization. Reporting to the Senior Director, GTM FP&A, this role serves as a dedicated Finance Business Partner to Marketing and Growth leaders, providing financial leadership across planning, forecasting, and investment decision-making. You will own how marketing spend is planned, tracked, and optimized globally, ensuring strong financial discipline while enabling efficient growth.
This role requires a balance of strategic thinking and operational execution, including building scalable reporting and business intelligence solutions (e.g., Power BI), managing governance and approval frameworks, and delivering clear insights into marketing performance across the subscription funnel. You will also develop a Senior Financial Analyst, helping elevate analytical rigor and business partnership across the team.
Key Responsibilities:
- Own the global Marketing budget, including planning, tracking, and expense management across channels and regions
- Partner with Marketing leadership to drive disciplined investment allocation aligned to growth priorities and ROI targets
- Provide visibility into spend vs. plan, identifying risks and opportunities and recommending actionable adjustments
- Lead performance management across the full subscription funnel (acquisition, conversion, retention, churn)
- Evaluate marketing effectiveness across paid and organic channels to optimize efficiency and scalability
- Develop and evolve KPIs (e.g., CAC, LTV, ARPU, payback) to inform investment decisions and growth strategy
- Own forecasting, annual planning, and long-range planning, translating strategy into financial plans and scenarios
- Support decision-making through modeling, trade-off analysis, and performance forecasting
- Lead development of business intelligence tools and reporting infrastructure (e.g., Power BI, Board) to enable scalable insights
- Establish and manage governance frameworks, including spend approvals, investment tracking, and global process standardization
- Own executive reporting and communications while managing and developing a Senior Financial Analyst and partnering cross-functionally to drive performance improvements
We are considering applicants for the location(s) of Los Angeles, CA.
Experience Requirements
- 8+ years of experience in FP&A, strategic finance, or finance business partnering roles in high-growth environments
- Experience supporting Marketing, Growth, or GTM functions, ideally within media, entertainment, or subscription-based businesses
- Strong expertise in budget management, expense control, and financial governance frameworks
- Deep understanding of marketing and subscription metrics, including CAC, LTV, ARPU, churn, and funnel performance
- Proven ability to influence senior stakeholders and drive decisions in a client-facing / business partner capacity
- Experience building and scaling business intelligence tools (e.g., Power BI) and improving reporting infrastructure
- Advanced financial modeling and Excel skills
- Strong communication skills, with experience presenting to executive audiences
- Experience managing or mentoring team members
- Ability to operate effectively in a global, matrixed organization
- Bachelor's degree required; MBA or advanced degree preferred
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll ((select from the following job modalities for this role: #LI-Hybrid #LI-remote #LI-onsite))
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 8+ years of experience in FP&A or finance business partnering roles
- Experience supporting Marketing or Growth functions
- Strong expertise in budget management and expense control
- Deep understanding of subscription metrics like CAC and LTV
- Experience building business intelligence tools (e.g., Power BI)
- Advanced financial modeling and Excel skills
- Strong communication skills, presenting to executives
- Bachelor's degree required; MBA preferred
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
