The Role
Lead strategy and execution for HighLevel's App Marketplace: grow GMV and developer ecosystem, own developer experience (APIs/SDKs/portals), set KPIs, build governance and discovery features, collaborate cross-functionally, and mentor PMs to drive marketplace adoption and revenue.
Summary Generated by Built In
About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
Role Overview
As the Staff Product Manager for App Marketplace, you will own the end-to-end product strategy, ecosystem vision, and execution for HighLevel’s App Marketplace. You will be responsible for transforming our marketplace into a thriving economy that connects 3rd-party developers with our 2 million+ businesses. You will partner deeply with Engineering, Design, Partnerships, Developer Relations, and Marketing to build a scalable platform that drives GMV (Gross Merchandise Value), improves Developer Experience (DevEx), and delivers high-value integrations to our customers. You will be accountable for defining the vision, setting the KPIs, and delivering measurable impact on marketplace revenue and adoption.
What You'll Do
Strategy & Ecosystem Growth
- Own the Marketplace Vision: Define the long-term strategy to make the HighLevel App Marketplace the premier destination for MarTech and SalesTech apps.
- Drive GMV & Revenue: Establish and execute strategies to grow Gross Merchandise Value (GMV) by optimizing monetization models, billing infrastructure, and payout mechanisms for partners.
- Define Key Metrics: Define, track, and report on ecosystem health metrics: App installs, Active usage, Developer retention, API utilization, and Net Revenue Retention frommarketplace apps.
Platform & Developer Experience
- Revolutionize DevEx: Design and deliver capabilities that make it effortless for developers to build, test, submit, and monetize apps on HighLevel. This includes owning the roadmap for Developer Portals, SDKs, and API documentation standards.
- Governance & Quality: Establish rigorous yet efficient app review processes, security standards, and policy frameworks to ensure a high-trust environment for our users.
- Discovery & Merchandising: Optimise the end-user experience (Agency & SMB) regarding app discovery, search algorithms, recommendations, and one-click installation flows.
Leadership & Execution
- Influence the Roadmap: Collaborate with engineering and cross-functional teams to prioritise platform-level features that unlock new possibilities for app developers (e.g., deeper UI integrations, new webhooks).
- Voice of the Partner: Conduct qualitative research with developer partners and agencies to identify friction points and translate insights into prioritised product work-streams.
- Mentor & Lead: Mentor other PMs and APMs working on adjacent areas of the developer platform, acting as a thought leader in platform economics and ecosystem best practices.
What We're Looking For (Must-Haves)
- 10+ years of product management experience in software/digital products with increasing scope and complexity.
- 2-3 years of specific experience building or scaling App Marketplaces in a SaaS environment.
- Proven track record of growing GMV: You have successfully managed a marketplace
- P&L or driven significant revenue growth through 3rd-party ecosystem monetisation.
- Developer Platform Expertise: You have a deep understanding of APIs, webhooks, authentication (OAuth), and the technical nuances of what makes a "great" developer experience.
- Strategic Leadership: Proven ability to own product strategy and execution at a senior/IC level (Principal or equivalent), balancing long-term vision with ruthlessly prioritised execution.
- Strong Analytical Mindset: You can work with complex data sets (transaction volume, churn, API usage), run experiments, and interpret results to drive ecosystem health.
What We'd Like (Great-to-Have)
- Experience specifically in a B2B SaaS platform (CRM, Marketing Automation) with a multi-tenant architecture.
- Technical background (CS degree or former developer) to effectively empathize with the developer community.
- Experience with global/multi-region marketplace rollouts (handling multi-currency, VAT/Tax compliance for marketplaces).
What You'll Get
- Strategic Impact: Opportunity to lead a strategic pillar (Marketplace & Ecosystem) that has top-level business impact and visibility.
- Collaborative Environment: You will work with world-class engineering, design, data science, and partnership teams.
- Growth Trajectory: Influence our platform’s next phase of growth, scale global operations, and build frameworks that others will follow.
About You
- You are an instinctive product leader: You thrive in turning ambiguous, complex ecosystem problems (How do we attract top developers? How do we increase app adoption?) into clear strategies.
- You are platform-minded: You understand leverage. You don't just build features; you build systems that allow others to build features.
- You are a strong communicator: Able to influence without direct authority, build alignment across internal teams and external developer communities, and articulate roadmap outcomes to leadership.
- You move fast: You are comfortable living in a growth-stage SaaS environment where speed matters, and you are ready to own the Marketplace as a strategic lever for business growth.
EEO Statement
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
#LI-Remote #LI-MP1
Skills Required
- 10+ years of product management experience in software/digital products
- 2-3 years building or scaling App Marketplaces in a SaaS environment
- Proven track record of growing Gross Merchandise Value (GMV) or marketplace revenue
- P&L ownership or driving significant revenue growth via 3rd-party ecosystem monetization
- Developer platform expertise (APIs, webhooks, authentication/OAuth) and developer experience best practices
- Ability to define product strategy and execute at a senior/IC (Principal/Staff) level
- Strong analytical skills working with transaction, churn, and API usage datasets and running experiments
- Experience in B2B SaaS platforms with multi-tenant architectures
- Technical background (CS degree or former developer)
- Experience with global/multi-region marketplace rollouts, multi-currency and VAT/Tax compliance
HighLevel Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HighLevel and has not been reviewed or approved by HighLevel.
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Healthcare Strength — Employer materials highlight employer-paid medical and vision for employees, with mental health support and short‑term disability included. Feedback suggests health coverage is a relative bright spot that can raise overall satisfaction even when base pay is not top‑tier.
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Leave & Time Off Breadth — Flexible PTO, paid family leave, and paid holidays are emphasized alongside a remote‑first setup. Feedback suggests this time‑off approach supports work–life balance and is frequently cited as part of the value proposition.
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Retirement Support — A company‑matched 401(k) is presented as part of the core package. Feedback suggests retirement support contributes meaningful long‑term value and helps offset tradeoffs in cash compensation.
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The Company
What We Do
https://www.gohighlevel.com/quick-links One white-labeled marketing app to rule them all. HighLevel is everything your business needs to succeed! Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! Use our built in tools to collect payments, schedule appointments, and track analytics
