Shield AI is seeking a Senior Marketing Manager, Employer Brand to lead the strategy, development, and execution of our global employer brand marketing efforts. This is a high-impact, individual contributor role responsible for shaping how we attract, engage, and convert top-tier talent across technical and mission-critical domains.
You will own the employer brand marketing strategy end-to-end—from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement. You’ll partner closely with Recruiting, Communications, and leadership to position Shield AI as a destination for builders, engineers, and operators driven by mission and impact.
This role requires both strategic thinking and hands-on execution—someone who can define the vision while also building and launching campaigns in a fast-moving environment.
What you'll do:
- Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions
- Define target talent segments and craft differentiated messaging aligned to mission, product, and impact
- Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities
- Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments
- Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization
- Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent
- Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences
- Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification
- Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion
- Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy
- Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels
- Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets
- Partner with internal teams to bring authentic employee and mission-driven stories to life
- Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively
- Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns
- Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion
- Design and execute media and channel experiments to optimize performance and inform investment strategy
- Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative
- Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy
- Enable recruiters and hiring leaders with tools, insights, and best practices to strengthen candidate engagement
- Manage employer brand marketing budgets and external partners where applicable
- Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey
- Build scalable systems, processes, and playbooks to support rapid company growth
Employer Brand Strategy & Positioning
Social & Channel Strategy
Analytics, Insights & Optimization
Cross-Functional Leadership & Influence
Programs & Operations
Required qualifications:
- Bachelor's degree in marketing, Communications, or a related field
- 8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing
- Proven track record of developing and executing marketing strategies that drive measurable results
- Strong analytical skills with experience using data to inform strategy and optimize performance
- Deep understanding of digital channels, social platforms, and content strategy
Preferred qualifications:
- Experience in high-growth technology, AI, robotics, defense, or mission-driven environments
- Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)
- Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives
- Exceptional cross-functional leadership and influencing skills in matrixed organizations
- Experience building employer brand measurement frameworks and running multi-channel campaigns
- MBA or advanced degree a plus
Skills Required
- Bachelor's degree in Marketing, Communications, or related field
- 8 years of experience in marketing, focused on employer brand, talent marketing, or digital marketing
- Proven track record developing and executing marketing strategies that drive measurable results
- Strong analytical skills with experience using data to inform strategy and optimize performance
- Deep understanding of digital channels, social platforms, and content strategy
- Experience in high-growth technology, AI, robotics, defense, or mission-driven environments
- Experience marketing to technical talent (software engineers, AI/ML, robotics)
- Strong storytelling instincts to translate complex technology and mission into narratives
- Exceptional cross-functional leadership and influencing skills in matrixed organizations
- Experience building employer brand measurement frameworks and running multi-channel campaigns
- MBA or advanced degree
What the Team is Saying
Shield AI Compensation & Benefits Highlights
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Healthcare Strength — Company materials highlight comprehensive medical, dental, and vision coverage with mental-health support and an EAP. Third-party benefits summaries also portray health coverage as a strong component of the package.
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Retirement Support — Offerings include a 401(k) with employer matching, cited on the careers page and independent benefits directories. Multiple sources indicate a match exists, though exact formulas have varied over time and warrant confirmation.
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Equity Value & Accessibility — Company communications describe equity for all full-time hires and stock benefits as part of total rewards. Independent listings also note company equity/RSUs as a standard element.
Shield AI Insights
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What We Do
At Shield AI, you won't wait years to see your work reach the field. You'll build hardware and software that operates in the real world right now, in the hands of the people who depend on it. Hivemind, our AI pilot, has been flying since 2018. It has flown more than 30 platforms, including an F-16, and it now sits under a U.S. Air Force production contract for Collaborative Combat Aircraft. When you write code or shape a system here, you contribute to technology with a proven flight record and a clear production future. V-BAT flies intelligence, surveillance, and reconnaissance missions with an operational record that stretches from Ukraine to the Indo-Pacific. It delivers eyes where they matter most, in the most demanding conditions on earth. The teams behind it watch their work get tested where the stakes are real. X-BAT takes its first flight this year. It's an AI-piloted fighter that needs no runway, built to operate where traditional aircraft can't. Join now and you help shape a program at its earliest, most formative stage. That's the kind of ground-floor work that defines a career. Do the most impactful work of your life, on problems that matter. Autonomy at this level asks a lot of you. You'll take on problems in perception, planning, and control that few teams anywhere are equipped to solve. You'll work across disciplines, from aerospace and robotics to machine learning and systems engineering, alongside people who hold themselves to an exacting standard and expect the same from you. Our mission is clear: protect service members and civilians with intelligent systems. That purpose runs through every decision, every design review, and every deployment. It's why the work here carries a weight you can feel. Ready to join our mission? Explore our open roles and find where you fit.
Why Work With Us
Founded in 2015 by a former Navy SEAL, Shield AI builds AI pilots and uncrewed aircraft. Veterans aren't an afterthought here, they're at every level. It's why the work carries weight: AI pilots and uncrewed aircraft flying real missions, from Ukraine to the Indo-Pacific, protecting service members and civilians.
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