Responsibilities
- Coach growth marketing stakeholders on effective channel measurement techniques, set organizational standards and develop measurement playbooks & tools
- Oversee & evolve event tracking best practices to capture any issues or errors, collaborating closely with engineers responsible for event tracking implementation.
- Design and implement scalable experimentation frameworks (geo-lift tests, holdout groups, incrementality tests) to measure causal impact of marketing efforts.
- Define, refine, and evolve channel-specific KPIs and metrics that align with broader business goals and marketing strategies.
- Translate complex analysis into clear, actionable recommendations through dashboards, presentations for marketing leaders
- Autonomously identify business challenges that have impactful data solutions and build the right solution to the problem
Preferred Experience
- 5+ years of experience in Analytics or Data Science, with experience on growth & marketing analytics
- Previous experience implementing marketing & product analytics platforms (GA4, Amplitude, Singular etc)
- Knowledge and experience of modern marketing measurement: marketing mix modelling (MMM), marketing attribution & incrementality testing to determine channel efficiency
- Expert level SQL and proficient with Python for data science
- Bias to action to dive into the data to find a solution to business problems without direct guidance
- Excellent interpersonal skills to partner with business leads to identify analytics opportunities and communicate complex results simply
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What We Do
We’re the all-in-one app that puts more money in your pocket! We help our customers save big on hotels, access cash advances, get cash back on purchases, boost their credit score, earn money playing games, and more.
The company is trusted by over 10 million customers, helping them save over $200M to date.
Why Work With Us
Our company thrives on flexibility, empowering you to work where and how you excel. With a high-energy, results-driven culture, we focus on working smarter, not harder. United by our passion for growth, we foster collaboration, celebrate achievements, and invest in your learning and development to make meaningful, impactful contributions together.
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