Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
As a Brand Manager, you will play an important role in supporting the delivery of brand activities with a consumer-focused mindset. You will work closely with the Brand Managers and cross-functional teams to bring brand plans and initiatives to life.
This role offers the opportunity to work across a broad range of brand initiatives, collaborate with multiple functions, and contribute to driving brand performance in a dynamic and fast-paced environment.
Key responsibilities
Manage day-to-day brand activities, supporting execution, demand tracking, forecasting inputs, and monitoring marketing spend
Monitor and optimize digital commerce and media performance
Support market and category analysis across consumers, customers, and competitors, identifying risks and opportunities
Collaborate with Insights & Analytics teams to support consumer research and translate findings into actionable recommendations
Support delivery of brand objectives and KPIs aligned with sales and performance targets
Contribute to the execution of annual brand plans in collaboration with cross-functional teams
Work closely with global and local stakeholders including Sales, Finance, Regulatory, Medical, Digital and external agencies
Why you?
Basic qualifications:
Passion for consumer understanding and brand building
Analytical and creative problem-solving skills
Ability to lead and influence cross-functional teams
Excellent communication and storytelling skills
Great organizational and stakeholder management skills
Resilience and ownership mindset to drive initiatives end-to-end
Preferred qualifications:
Experience in FMCG / CPG and/or Consumer Healthcare
Location
This role is based in: Romania, Bucharest
Why Haleon?
Benefits vary by location and will be communicated during the hiring process.
Annual bonuses that reflect Haleon’s performance/ sales bonus.
Possibilities of development within the role and company’s structure.
Caregivers leave and parental leave.
We offer a great work environment with opportunity to grow.
Medical subscription and dental prevention subscription and Partnership for Prevention Program.
Life and accident insurance.
Meal tickets 45 RON/every working day.
Work equipment mobile, laptop.
Hybrid work.
Short Fridays.
RON 12 864,50 - RON 17 688,74 The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations. Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.
Job Posting End Date
2026-07-10
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Skills Required
- Passion for consumer understanding and brand building
- Analytical and creative problem-solving skills
- Ability to lead and influence cross-functional teams
- Excellent communication and storytelling skills
- Great organizational and stakeholder management skills
- Resilience and ownership mindset to drive initiatives end-to-end
- Experience in FMCG / CPG and/or Consumer Healthcare
What We Do
You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity. Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable. Want to learn more about us? Follow to stay up to date
