Sr. Web Designer - Growth Foundations

Posted Yesterday
Be an Early Applicant
22 Locations
Remote
Senior level
Blockchain • Financial Services • Cryptocurrency • Web3
We are accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
The Role
Lead the design and development of high-quality web experiences and marketing pages focused on engagement and conversion. Collaborate with designers, researchers, product managers, content specialists, and engineers from research through production. Create prototypes, contribute to design systems, apply responsive and accessible web principles, and use data to inform brand strategy and growth. Strong understanding of HTML, CSS, web performance, progressive enhancement, information architecture, and UI/UX is required.
Summary Generated by Built In
Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.


Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

We’re a multidisciplinary team of designers and coders who bring front-end web experiences to life. We craft not just beautiful interfaces but functional, high-performance experiences that feel effortless in the browser. From fluid animations to pixel-perfect layouts, we obsess over the details that make the web feel intuitive and engaging.

We need the rare hybrids: designers who don’t just envision, but build. Whether it’s with HTML, CSS, JavaScript, or cutting-edge animations, you’ll be at the helm of your designs from concept to execution.

If you love the challenge of designing for the web-where creativity meets performance and interaction—we’d love to have you on the team.

The Opportunity
  • Lead the creation of essential web experiences and marketing pages that are designed to drive customer engagement and conversion.

  • Create high quality, delightful experiences with designers, researchers, product managers, content specialists, and engineers

  • Balance business objectives, customer needs, insights and technical constraints to produce data-informed outcomes

  • Take concepts from research, to exploration, to prototypes, to production

  • Actively participate in design reviews both seeking and giving meaningful and supportive feedback

  • Take full accountability for your work and exercise consideration of every detail

  • Contribute to the definition and expansion of new and existing design systems

  • Utilize data to drive brand strategy and product growth; analyze and interpret data to create compelling concepts and presentations, sharing insights with executives to shape and propel our brand forward.

What you’ll bring
  • A Portfolio that Speaks Volumes: Show us the best of your portfolio which highlights your commitment to design quality, standards, and optimization.

  • Technical Design Insight: More than mastering Figma, you possess a keen understanding of how design integrates with code. Familiarity with HTML & CSS is essential, and experience with React + JSON is a welcome bonus but not required. While we don't expect you to write production-ready code (it’s certainly a bonus if you can), your awareness of what's technically feasible in web, along with optimization for performance, is vital to our team's success.

  • Progressive Enhancement and Graceful Degradation: You design a solid baseline that works, then layer enhancement on top. You account for reduced motion, slow connections, failed loads, empty and error states, and the days JavaScript doesn't arrive.

  • Understanding of UI/UX for front-facing consumer websites: Proficient in creating user-centered designs that align with marketing goals, with a keen understanding of user experience (UX) and user interface (UI) principles.

  • Information Architecture Awareness: Demonstrated ability to structure and organize web content, creating intuitive navigation and positive user experiences.

  • Adherence to Standards: A firm grasp of W3C standards, ensuring that designs comply with industry guidelines and best practices for accessibility, usability, and cross-browser compatibility.

  • Collaborative Spirit and Open-Minded Approach: Thrive in our evolving foundational team, with an emphasis on continuous learning and egoless collaboration.

  • History of Satisfied Collaborations: Demonstrate a track record of successful partnerships with colleagues who would eagerly work with you again.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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Skills Required

  • Portfolio demonstrating strong design quality, standards, and optimization
  • Proficiency with Figma and understanding of how design integrates with code
  • Familiarity with HTML and CSS
  • Understanding of UI and UX principles for consumer-facing websites
  • Knowledge of progressive enhancement and graceful degradation
  • Awareness of information architecture and intuitive web content organization
  • Understanding of W3C standards, accessibility, usability, and cross-browser compatibility
  • Experience collaborating effectively with cross-functional teams
  • React and JSON experience
  • Ability to use data to inform brand strategy and product growth

Kraken Digital Asset Exchange Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kraken Digital Asset Exchange and has not been reviewed or approved by Kraken Digital Asset Exchange.

  • Fair & Transparent Compensation — Pay is considered competitive for many roles, with strong total compensation reported for in‑demand technical and senior positions. Market‑aligned packages are highlighted across key functions, indicating the ability to reach top‑of‑market for certain hires.
  • Equity Value & Accessibility — Equity grants are available for most roles, complemented by bonus programs and the option to receive a portion of pay in crypto. This ownership‑oriented design is positioned as part of the standard total compensation approach.
  • Flexible Benefits — A remote‑first operating model, flexible time off, and a remote‑workstation setup bonus emphasize autonomy and location flexibility. Core benefits are framed to support distributed work across multiple regions.

Kraken Digital Asset Exchange Insights

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The Company
HQ: Cheyenne, WY
2,900 Employees
Year Founded: 2011

What We Do

Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin,, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces. This recognition reflects our ongoing commitment to providing a flexible workplace that prioritizes wellbeing and career development. Kraken prioritizes client-centricity, security, and superior products, valuing merit and encouraging bold ideas within a transparent communication framework. Kraken offers a flexible, asynchronous, and globally remote work culture, allowing its employees (aka Krakenites) to balance team and personal needs. Kraken provides diverse learning and development programs, enabling Krakenites to chart their own professional paths in the crypto industry. Benefits include globally competitive compensation (with crypto payment options), flexible time off, wellness perks, and annual team retreats. Kraken's collaborative culture promotes authenticity, humility, and respect, encouraging candid interactions and valuing diverse perspectives from its global team. Crypto conviction is central to Kraken's ethos, driving product and service development. The company views challenges as opportunities for creative problem-solving, remaining adaptable in the fast-paced crypto industry. Kraken seeks individuals with an entrepreneurial spirit and a curious, self-starting approach to complex problems. The company fosters a culture of accountability and clear communication, valuing critical feedback for continuous improvement. Overall, Kraken's EVP reflects its commitment to building a bridge from traditional finance to crypto, both in its broader mission and in supporting employees transitioning to crypto careers.

Why Work With Us

Work at Kraken to be part of a mission-driven crypto revolution. Enjoy a flexible, remote-first culture that values bold ideas. Grow your career with competitive benefits and diverse learning opportunities. Join a collaborative team that embraces innovation, accountability, and globally inclusive perspectives.

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