Sr. Venue Marketing Specialist - TG

ABOUT TOPGOLF

Topgolf is a sports entertainment company that has changed how millions of people experience golf—and a genuinely energizing place to build a career. Every year, guests visit our venues for an experience that's hard to find anywhere else: hitting golf balls toward a target-lined outfield, tracking every shot in real time, enjoying great food and drinks, and connecting with friends, family, and coworkers. With more than 100 venues worldwide and proprietary Toptracer technology integrated into our guest experience and licensed globally, Topgolf operates at the intersection of entertainment, technology, and hospitality. We are a growing, dynamic business with meaningful opportunities to innovate, scale, and continuously improve how we support our teams and our guests.

WHAT WE'RE SEEKING

The Senior Venue Marketing Specialist will work with various Topgolf locations (US) nationwide in support of local and regional marketing-related efforts. This includes, but isn't limited to, fielding venue inquiries, supporting ongoing campaigns and initiatives, ensuring brand standards are maintained, and supporting the development of marketing plans and assets. This position will work cross-functionally to ensure achievement against traffic goals, and will maintain the venue marketing calendar, owned channel calendar, and brand asset schedule.

WHAT YOU WILL DO

Key Responsibilities

● Serve as liaison between the venues and the Brand team, fielding inquiries, providing information and resources, and problem solving

● Effectively support venue marketing initiatives, using creativity, strategic thinking, and an understanding of brand goals and priorities to ensure promotions and programs are successful

● Collaborate cross-functionally to ensure that brand standards are maintained across all US venues with all Player-facing signage and branded spaces

● Field and research market engagement opportunities that effectively support the venues within their local and regional markets, using creativity, initiative, and an understanding of the market, our players, and our goals

● Support venue marketing initiatives including oversight of the venue marketing calendar, owned channel calendar, and brand asset deployment schedule

CORE COMPETENCIES FOR SUCCESS

Strategic & Brand Stewardship Applies creativity and strategic thinking to protect brand standards and advance goals across venues.

○ Effectively supports venue marketing initiatives, using creativity, strategic thinking, and an understanding of brand goals and priorities to ensure promotions and programs are successful.

○ Collaborates cross-functionally to ensure that brand standards are maintained across all US venues with all Player-facing signage and branded spaces. Market Insight & Analytical Rigor Draws on local market knowledge and performance data to identify opportunities and shape marketing plans.

○ Fields and researches market engagement opportunities that effectively support the venues within their local and regional markets, using creativity, initiative, and an understanding of the market, our players, and our goals.

○ Reviews insights and leverages data to develop performance plans. Cross-Functional Partnership Builds trust and alignment between venues, the Brand team, and stakeholders across a matrixed organization.

○ Serves as liaison between the venues and the Brand team, fielding inquiries, providing information and resources, and problem solving.

○ Drives cross-functional facilitation in a matrixed organization. Organizational Savvy & Judgment Exercises sound business judgment and adapts confidently in fast-paced, ambiguous environments.

○ Interfaces with differing groups across the organization to achieve individual or collective goals, adapting well in a frequently changing environment.

○ Works independently in a fast-paced and ambiguous environment, balancing intuition and analytics to make the best business-first decisions. Execution Excellence Manages calendars, deadlines, and competing priorities with consistency and initiative.

○ Supports venue marketing initiatives including oversight of the venue marketing calendar, owned channel calendar, and brand asset deployment schedule.

○ Acts without being prompted and commits to achieving challenging goals, effectively managing multiple tasks and projects simultaneously.

QUALIFICATIONS

● Bachelor's degree in Business Administration, Marketing, or a related field

● 3+ years of experience developing and implementing marketing strategies to drive sales-oriented results

● 2+ years of experience successfully completing projects under time pressure, meeting deadlines consistently and reliably

● 1+ year of experience working in a franchise-based environment

● 1+ year of experience driving cross-functional facilitation in a matrixed organization

● 1+ year of experience reviewing insights and leveraging data to develop performance plans

● Excellent oral and written communication skills; listens attentively and communicates information clearly and sufficiently

● Effective time management with the ability to successfully manage multiple tasks and projects simultaneously

● Creative Solutionist: ability to both think and do, approaching problems from a fresh perspective to develop new, unique solutions

● Proactivity: takes initiative and moves projects forward without the need for micromanagement by others

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
 
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
 
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
 
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
 
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.