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The Role
Owns end-to-end customer journey design across two consumer brands, from discovery and problem framing through launch and measurement. Partners with brand, product, engineering, merchandising, and research teams; conducts discovery, prototyping, testing, and service design; balances brand differentiation with shared design systems; advocates for accessibility and customer needs; uses AI to accelerate design work; and mentors junior designers.
Summary Generated by Built In
About the RoleThe Senior Designer is responsible for owning and shaping the end-to-end customer experience for two brands, ensuring a cohesive and effective journey across discovery, browsing, product evaluation, purchase, and post-purchase engagement. Serving as a trusted strategic partner to brand leadership, merchandising, and creative teams, the individual will help define problems, guide decision-making, and advocate for customer needs while balancing business objectives, brand differentiation, and experience consistency.
Working closely with product management, engineering, and fellow design leaders, the role will drive high-impact initiatives across multiple value streams and contribute to decisions on shared and brand-specific experiences within the design system framework. As a hands-on design practitioner, the successful candidate will lead design, prototyping, testing, and delivery efforts while leveraging AI-enabled tools to accelerate innovation, generate insights, and deliver measurable business and customer outcomes with speed, quality, and sound professional judgment.What You'll Do
Who You Are
Working closely with product management, engineering, and fellow design leaders, the role will drive high-impact initiatives across multiple value streams and contribute to decisions on shared and brand-specific experiences within the design system framework. As a hands-on design practitioner, the successful candidate will lead design, prototyping, testing, and delivery efforts while leveraging AI-enabled tools to accelerate innovation, generate insights, and deliver measurable business and customer outcomes with speed, quality, and sound professional judgment.What You'll Do
- Lead design for two of our brands across their end-to-end customer journeys. Own the highest-leverage journeys yourself and keep your brands current on everything else
- Be the primary design partner to brand leadership. Build the relationships that get design into the conversation early, and be a thought partner in framing the problem rather than only in delivering the solution
- Work with the other brand journey leads to decide what is shared across brands and what stays brand-distinct, inside the design system’s framework
- Partner with Product Management and Engineering in the value streams through ideation, conceptualization, planning, and delivery. Drive the work when an initiative spans value streams for your brands
- Design the work. Carry your brands’ most important journeys from problem framing through to launch
- Run continuous discovery. Interview customers, build prototypes, and test with real people so that concepts are validated before build
- Balance scope, business impact, fidelity, and delivery speed, and say plainly when a trade-off has consequences for the customer
- Bring an evidenced point of view. Partner with UX Research on what gets studied, and use data and research to make and defend design decisions
- Design within the design system and contribute patterns back to it. Know when a brand-distinct choice is warranted and make the case for it
- Design for accessibility, trust, and compliance from the start rather than as a check at the end
- Present to varied audiences and facilitate with senior stakeholders. Articulate insights and the reasoning behind design decisions, manage expectations, and bring partners with different views to alignment
- Think across channels. Connect digital, store, and emerging channel experiences into coherent journeys, and apply service design methods where journeys cross system and organizational boundaries
- Follow your work through to its result. Connect what shipped to conversion, engagement, and retention, and use the outcome to decide what comes next
- Use AI to move faster on exploration, synthesis, and production, and be clear about where it helped and where it did not
- Mentor designers earlier in their career, share what you learn, and help raise the craft of the team
Who You Are
- Substantial experience designing consumer-facing digital commerce experiences, with a portfolio that shows end-to-end journey thinking rather than a collection of screens
- An established practitioner with subject matter expertise in your craft: interaction design, information architecture, prototyping, and visual execution
- Experienced as the design partner to brand, marketing, merchandising, or creative stakeholders. You can hold a point of view with senior partners and build trust with people who did not ask for a designer in the room
- Comfortable working inside a product operating model, partnering with Product Management and Engineering rather than receiving requirements from them
- A clear perspective on brand-differentiated design within a shared platform. You can say when consistency serves the customer and when brand expression must take priority
- Fluent in research methods. You know which question needs which method, you can run the lightweight ones yourself, and you know when to bring in a researcher
- A systems thinker drawn to journeys rather than screens. You are interested in service design and experience strategy, and you can see how a decision in one journey stage lands in another
- Data-informed. You can connect a design decision to a metric, and you follow up to see what actually happened
- Hands-on and fast. You are energized by velocity and you use AI to get to evidence sooner without lowering the bar
- A clear communicator. You explain the reasoning behind your point of view, and you change it when the evidence says so
- Collaborative and candid. You give and receive direct feedback well, and you make the people around you better
- Ready for more scope than you have held before, and open to coaching. This role stretches beyond a typical senior designer remit, and you will have an experienced brand journey lead alongside you as you grow into it
- Comfortable with ambiguity, with more than one brand in play, and with work that is delivered alongside partner teams
Skills Required
- Substantial experience designing consumer-facing digital commerce experiences
- Portfolio demonstrating end-to-end customer journey thinking
- Subject matter expertise in interaction design, information architecture, prototyping, and visual execution
- Experience partnering with brand, marketing, merchandising, or creative stakeholders
- Experience working with Product Management and Engineering in a product operating model
- Ability to design within shared platforms while balancing brand differentiation
- Fluency in UX research methods and ability to conduct lightweight research
- Understanding of service design and experience strategy
- Ability to connect design decisions to business and customer metrics
- Strong communication, facilitation, collaboration, and stakeholder management skills
- Ability to mentor earlier-career designers
- Comfort with ambiguity and managing work across multiple brands
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
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The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
