At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
The position of Senior Sponsorship Sales Representative sits within a dynamic team of events, sales, and marketing professionals who together deliver a series of marketing and technology conferences in North America, Europe, and Asia Pacific. Based in Cambridge, the role reports to the manager of event sales and includes selling and delivering sponsorship products to a wide range of technology and marketing vendors.
Job Description:
- Sell event sponsorships ranging from $15,000 to $200,000 via the telephone and on-site at events to technology and marketing vendors, service providers, and consultants.
- Create and manage a pipeline of prospects that is three to four times the target in order to grow the sponsorship client base and ensure target attainment.
- Maintain the minimum daily phone metrics.
- Build strong relationships and work closely with the direct sales force within Forrester on client accounts and non-client accounts to prospect and close sponsorship sales.
- Produce accurate and timely forecasts.
- Manage accounts on-site at Forrester events, including preconference briefings, setup support, account support during the event, and a post-event feedback session.
- Coordinate with events marketing and logistics to ensure that sponsors receive the promised deliverables in a timely fashion and that post-sale requests are addressed.
- Maintain and build quality relationships to renew sponsorship business.
- Align the content and value proposition of the event to the prospective sponsor’s business initiatives and goals.
- Meet revenue and bookings targets for sponsorship sales.
- Provide timely collection of sponsorship revenues.
- Achieve high levels of customer satisfaction among sponsors.
- Clearly communicate the established sponsorship programs to prospective sponsors.
Job Requirements:
Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for:
- A bachelor’s degree.
- Eight years+ of experience selling conference and event sponsorship and exhibit programs or related experience selling to technology and marketing vendors.
- Direct experience in the areas of meeting sales objectives, building a network of contacts, turning leads into sales, identifying and closing new accounts, and managing large sponsor accounts.
- Knowledge of and experience with CRM systems, preferably salesforce.com.
- A YTD quota target of approximately $1.5 million.
- The ability to multitask with internal departments and manage the process of legal, billing, and logistics.
- Excellent communication and expectation-setting skills.
- Strong organizational skills.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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FLSA Status:
Non-Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
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What We Do
Forrester is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth by putting their customers at the center of their leadership, strategy, and operations. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and chart new paths. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients
