Sr. Specialist, Wholesale Marketing

Posted 7 Days Ago
Be an Early Applicant
Carlsbad, CA, USA
In-Office
93K-120K Annually
Senior level
Fashion
The Role
Lead wholesale marketing for Specialty Accounts—develop and execute seasonal GTM and account activation plans, manage fixtures/POP deployment, coordinate DAM/assets, partner with sales and visual teams, run grassroots events, manage vendors/budgets, and build reporting and processes to scale wholesale marketing.
Summary Generated by Built In
Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

Vuori is seeking a strategic Senior Wholesale Marketing Specialist to support the wholesale business, with a primary focus on the Specialty Account channel. This role will be responsible for driving best-in-class brand execution, supporting seasonal GTM initiatives, managing digital assets and marketing POP, and helping scale operations that enable sustainable growth across physical and digital environments for Specialty Accounts. 

At the heart, this position is a marketer, project manager, and relationship builder, capable of managing multiple workstreams while maintaining attention to detail and ensuring Vuori’s brand storytelling is coming through in accounts. This position will play a critical role in supporting wholesale reps, leading the end-to-end development of wholesale fixtures and POP programs, and driving grassroots marketing initiatives that strengthen Vuori’s presence in local markets.  

What you'll get to do: 

  • Execute all seasonal wholesale marketing strategies across Specialty accounts and serve as the trusted marketing partner to sales rep and accounts 
  • Develop account-specific activation plans that support growth opportunities, new account launches, and seasonal marketing priorities within portfolio  
  • Partner closely with Sales, Visual Merchandising, Brand Environments, Community Marketing, and Brand Marketing teams to deliver integrated campaigns to accounts 
  • Own the end-to-end development and deployment of wholesale fixtures, fixture rollouts, signage, marketing collateral, and POP across Specialty Accounts and identify opportunities to streamline processes  
  • Monitor and manage wholesale partner physical and digital environments to ensure consistent and elevated brand presentation 
  • Manage vendor and account relationships, production timelines, budgeting and planning for any Specialty Account needs  
  • Partner with Visual Merchandising teams on planograms, custom installations, and in-store marketing programs, while identifying opportunities to enhance product and brand positioning and storytelling 
  • Lead grassroots wholesale marketing events and/or educational clinics that support filed reps and Specialty Accounts, while also supporting the larger wholesale marketing team with tradeshows and other event opportunities that deepen consumer and partner engagement with brand  
  • Develop tools, reporting, and processes that improve visibility, efficiency and scalability across the wholesale marketing team  
  • Organize and distribute approved seasonal assets through DAM platforms and partner channels 
  • Track all event recaps and performance reporting 
  • Track promotions, co-op marketing programs, and account marketing calendars 

Qualifications

Who you are: 

  • 5+ years of experience in wholesale marketing, retail marketing, brand marketing, or related field. 
  • Proven experience managing fixture programs, POP development and merchandising initiatives  
  • Experience supporting national retail partners, sporting goods retailers, department stores, or specialty accounts 
  • Strong project management skills with the ability to manage multiple priorities simultaneously 
  • Exceptional organizational skills and attention to detail. 
  • Experience coordinating marketing assets, DAM systems, POP programs, retail activations, or visual merchandising initiatives 
  • Strong written and verbal communication skills with the ability to collaborate across functions and influence stakeholders 
  • Comfortable working in a fast-paced, entrepreneurial environment 

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

  • Health Insurance 
  • Savings and Retirement Plan  
  • Employee Assistance Program 
  • Generous Vuori Discount & Industry Perks 
  • Paid Time Off  
  • Wellness & Fitness benefits  

The salary range for this role is $93,000 per year - $120,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • 5+ years of experience in wholesale marketing, retail marketing, brand marketing, or related field
  • Proven experience managing fixture programs, POP development and merchandising initiatives
  • Experience supporting national retail partners, sporting goods retailers, department stores, or specialty accounts
  • Strong project management skills with the ability to manage multiple priorities simultaneously
  • Experience coordinating marketing assets, DAM systems, POP programs, retail activations, or visual merchandising initiatives
  • Strong written and verbal communication skills with the ability to collaborate across functions and influence stakeholders
  • Exceptional organizational skills and attention to detail
  • Comfortable working in a fast-paced, entrepreneurial environment

Vuori Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vuori and has not been reviewed or approved by Vuori.

  • Wellbeing & Lifestyle Benefits A generous product discount and wellness perks (e.g., free fitness classes and team sweats) are highlighted as meaningful extras. These benefits enhance day-to-day experience for employees who value fitness and brand-related perks.
  • Healthcare Strength Medical, dental, and vision coverage are available to eligible employees. These core health benefits provide a solid foundation for both retail and corporate roles.
  • Retirement Support A 401(k) plan is available for full-time employees after an initial waiting period. Access to a retirement plan adds long-term value alongside the standard benefits package.

Vuori Insights

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The Company
HQ: Carlsbad, CA
424 Employees
Year Founded: 2015

What We Do

Vuori is built to move and sweat in, yet designed with a West Coast aesthetic that transitions effortlessly into everyday life. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel.

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