instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt . Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.
With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone’s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we’re always on the lookout for new talents to join us on our success journey.
Job DescriptionAs a Sr. Specialist Marketing, you will be the creative and strategic force behind instashop’s brand presence in the UAE. Your main goal is to build brand affinity, manage local partnerships, and coordinate integrated campaigns (both online and offline) that keep instashop top-of-mind for consumers. You will work closely with external partners, retail vendors, and our internal creative teams to execute memorable, high-impact marketing initiatives.
- 360 Campaign Leadership: End-to-end strategy, planning, and execution of seasonal, tactical, and brand campaigns across the UAE.
- Co-Marketing & Partnerships: Collaborate with FMCG brands and retail partners to design high-yielding joint marketing initiatives.
- Online/Offline Synergy: Align OOH ads, activations, and events with digital, social, and influencer roadmaps.
- Cross-Functional Bridge: Connect Commercial, Creative, Legal, and CRM/Retention teams—translating campaigns into targeted in-app/push messaging briefs to drive repeat orders.
- Performance & Budgeting: Track localized spend and campaign impact (ROI, CAC, conversion metrics) against business targets.
- Market Intelligence: Monitor UAE competitor moves and consumer trends to spot quick-turnaround growth opportunities.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: 4–6 years of experience in brand management, campaign management, growth marketing, or trade marketing within the GCC region (Experience in Q-Commerce preferred).
- Campaign Expertise: Proven track record of planning and executing integrated 360-degree marketing campaigns combining offline, digital, and localized activations.
- Data-Driven Mindset: Proven ability to read, translate, and leverage marketing data metrics into actionable growth insights and commercial strategies.
- Vendor & Agency Management: Previous experience managing external creative agencies, production houses, and print/OOH vendors.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 4-6 years' experience in brand, campaign, growth, or trade marketing within the GCC region
- Proven track record planning and executing integrated 360-degree offline and digital campaigns
- Experience collaborating with FMCG brands and retail partners on co-marketing initiatives
- Ability to translate campaign strategy into targeted in-app/push CRM briefs
- Experience managing external creative agencies, production houses, and print/OOH vendors
- Data-driven mindset with ability to analyze marketing metrics and measure ROI, CAC, and conversions
- Experience in Q-Commerce
Delivery Hero Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.
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Wellbeing & Lifestyle Benefits — Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
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Healthcare Strength — Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
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Equity Value & Accessibility — Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.
Delivery Hero Insights
What We Do
As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero
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