Sr Specialist, Digital Media

Posted 10 Days Ago
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New York, NY, USA
In-Office
Senior level
AdTech • Data Privacy
The Role
Manage and optimize paid search advertising across retail media platforms, Google Ads, and Microsoft Ads. Implement account plans, maintain budgets, analyze performance, manage testing schedules, create ad hoc reports, and communicate insights and recommendations to internal teams and clients. The role requires translating client needs into platform actions while optimizing campaigns for performance across CPG and grocery accounts.
Summary Generated by Built In

Who We Are 
 
At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way.   
 
If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.  

What we are looking for: 

We are looking for a Sr. Specialist, Digital Media to join our growing retail search team. The ideal candidate has experience developing, implementing, and optimizing paid search in the CPG and/or Grocery verticals across the major retail media platforms (Instacart, Sam’s Club, Walmart, Kroger, etc.), with Google and Microsoft experience a plus. Qualified candidates will combine the necessary technical knowledge with an ability to develop new ideas, translate client needs into in-platform actions, communicate ideas and progress internally & externally, and make sure we are always doing everything we can to exceed client goals. 

What you will be doing:  

  • Implementing account plans and schedules while keeping budgets on pace and optimizing for performance. 

  • Informing the internal team how the accounts performed, what we have tested, and what we plan to do next. 

  • Hands-on management and optimization of ads across the major retail media platforms, along with Google Ads and Microsoft Ads. 

  • Ensuring testing schedules are up to date on all accounts, learnings are being applied throughout each account, and that tests & ideation focus on the areas with the highest potential returns. 

  • Creating ad-hoc reports that are not only accurate but also include the data that’s most important to client performance. 

  • Verbal & written communication with the client. Occasional on-site work sessions are a possibility.  

Who you are:  

  • Minimum of 2 years of hands-on digital advertising and paid search experience is required.  

  • 1 year experience using major retail media platforms such as Instacart, Sam’s Club, Walmart, Kroger, and Amazon. 

  • Experience working with sophisticated, demanding clients and client accounts, with a proven ability to translate client needs into in-platform actions.  

  • Experience creating and explaining ad-hoc reports 

  • Proficiency in Microsoft Excel, including comfort working with large data sets and building reports. 

  • Ability to find the story within the data. Not just the “what,” but the “why.”  

  • Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.  

  • Excellent written communication and interpersonal skills, with a desire to work with a team of driven professionals.  

Other Duties: Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please reach out to our team.
Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees.  It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.
All offers of employment with Amsive are contingent upon the successful completion of background checks, which may include criminal history and reference verification, conducted in compliance with applicable state, federal, and local laws.
As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

Skills Required

  • At least 2 years of hands-on digital advertising and paid search experience
  • At least 1 year of experience using major retail media platforms, including Instacart, Sam's Club, Walmart, Kroger, or Amazon
  • Experience working with sophisticated, demanding clients and client accounts
  • Ability to translate client needs into in-platform actions
  • Experience creating and explaining ad hoc reports
  • Proficiency in Microsoft Excel, including working with large data sets and building reports
  • Ability to interpret data and identify the reasons behind performance results
  • Excellent attention to detail and ability to multitask in a deadline-driven environment
  • Excellent written communication and interpersonal skills
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The Company
HQ: New York, NY
279 Employees
Year Founded: 1980

What We Do

At Amsive our mission is to make data-centric marketing a reality for more than just the largest companies. As a full-service agency, we bring our clients’ marketing to life by shaping strategy, identifying audiences, developing creative, and executing omnichannel communications while measuring and analyzing results. We deliver it with the nimble efficiency of an integrated team.

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