The Opportunity
Are you a talented writer who goes above and beyond to deliver great content to your audience? Do you like learning new things and enjoy helping others learn, too? Do you often hear something and think, “that would make a great article…and a social media post…and maybe a video…”? Well, we’ve got the role for you.
Reporting to the Director of Content and Search on our Marketing & Communication team, the Sr. Specialist, Content Marketing will play an instrumental role in our team’s mission to drive brand awareness for Definity Insurance through content development for our digital channels. The successful candidate will work closely with Content Marketing and SEO/AEO Strategy and will collaborate with our Web Experience, Design, Communication, Social Media, and PR team members.
What to Expect
- Write high-quality content for digital properties, including blog posts, website page content, infographics, white papers, thought leadership, social media, video
- Conceptualize, research, and create compelling content that educates and inspires our audiences to take action and is written strategically for search and AI engines
- Work with colleagues across our Marketing & Communication team and internal subject matter experts to produce accurate, relevant copy
- Identify and repurpose high-value content to target different audiences and mediums, make recommendations on channels and assets that will deliver the most impact
- Edit content from internal and external contributors, ensuring our tone and the quality of our content meet corporate brand standards
- Review available data/reports related to our content and adapt and optimize
What you bring
- Strong writing, editing, and communication skills for a variety of content types, such as web copy, blog posts, email campaigns, ads (digital and print), presentations, videos, thought leadership articles, and brochures
- University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field
- A minimum of 5 years of progressive, professional experience in a writing, content writing, or content marketing role
- Strong organization and problem-solving skills
- Experience in developing content for large-scale, integrated campaigns
- Proven ability to develop content through deep consumer understanding and strong data analysis
- Experience optimizing content for web and mobile properties
- Experience with SEO, GEO, AEO
- Experience writing for and marketing to both B2B and B2C audiences is an asset
- Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication
- Agency experience is an asset
Salary Range: $73,500 - $123,500
About the TeamSkills Required
- Strong writing, editing, and communication skills across web copy, blogs, email campaigns, advertisements, presentations, videos, thought leadership, and brochures
- University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field
- Minimum five years of progressive professional experience in writing, content writing, or content marketing
- Strong organization and problem-solving skills
- Experience developing content for large-scale, integrated campaigns
- Ability to develop content through consumer understanding and data analysis
- Experience optimizing content for web and mobile properties
- Experience with SEO, GEO, and AEO
- Experience writing for and marketing to both B2B and B2C audiences
- Strong ability to influence and engage key partners through written and verbal communication
- Agency experience
Definity Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Definity and has not been reviewed or approved by Definity.
-
Healthcare Strength — Coverage begins on the first day and spans medical, prescription-drug, vision, dental, paramedical, and enhanced mental-health services, with additional support for fertility, gender affirmation, life and critical-illness, and disability coverage.
-
Retirement Support — Pension and savings programs include employer-matched RRSP contributions to support long‑term financial security, and share ownership is available with the company matching employee contributions up to $1,500 annually.
-
Leave & Time Off Breadth — Vacation is supplemented by five additional personal Definity Days and two paid volunteer days each year, indicating a broad and supportive time‑off offering.
Definity Insights
What We Do
Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. We focus on making insurance better for our customers, our employees, our broker partners, and our communities. Our promise to employees is to provide a workplace that’s collaborative, ambitious, rewarding, and empowering. Our inclusive environment provides the space to innovate with colleagues and implement even better ways of doing things. We invest in our employees’ growth and development and help them thrive. With our flexible, hybrid work arrangements, total rewards packages, company share ownership program, and emphasis on work-life balance, it’s better here. If you’re looking for a career where your perspective and expertise are valued, you’ll find it here at Definity.
.png){kind=logo}
